PPF Hasco-Lek SA chooses Carat Poland
Carat has been selected in the tender for the preparation and implementation of an integrated strategy, as well as offline and online media support for Hasco-Lek, one of the Polish pharmaceutical leaders. The cooperation is going to start in January 2016.
Pharmaceutical Production Company PPF Hasco-Lek S.A. is a leading manufacturer, operating in the Polish market since 1984.
PPF Hasco-Lek portfolio is comprised of 400 trusted products by the Polish consumers. Most popular brands are Ibum, the leader in the ibuprofen pain relief category; DIH to treat symptoms of venous insufficiency of the lower limbs; Ulgix, Gripbloker, Hascosept, and Hascovir.
Krzysztof Mocek, Managing Director of Carat Poland
“It is to our great satisfaction to have won against such strong competitors who took part in the tender. This means that our cost offer was attractive. The trust that was given to us additionally proves that a fresh approach to the media, innovative tools that use Big Data and investment in multidisciplinary teams of experts within the framework of the synergy of Dentsu Aegis Network Poland group bring effects.”
What makes us particularly happy, adds Artur Malinowski, New Business & Business Development Director at Carat Poland, is the fact that the client appreciated our strategic approach. Apart from the attractive cost offer, understanding the business category and challenges of the client was our ticket to victory.
Carat Poland Media House will be responsible for the preparation and implementation of the strategy and media support, including buying and planning of media for Hasco-Lek in traditional and online media. The cooperation is going to start in January 2016.