In 1970, 20 million people rallied together to demand better protections for the planet. Earth Day was born.
This year, Carat has pledged, with the help of Microsoft and Ecosia, to reach the goal of 6.3 million trees planted across the globe, including countries such as Kenya, Indonesia and Colombia.
Microsoft Advertising Syndication Network is not only a platform that drives creative campaigns to vast audiences, but its partnership with Ecosia, a German-based search engine, means that the campaigns are sustainable too. Ecosia donates 80% or more of its profits to non-profit organizations who focus on reforestation. It is a syndication partner of Microsoft Advertising, which means agencies can opt in to client advertising in search to show on the Ecosia website.
Fiona Lloyd, Global Client and Brand President at Carat said, “It is extremely important to consider the overall impact of media campaigns, not just for the brands they serve, but for their influence on wider society and, even more so today, the environment.
“The work we do with Microsoft and Ecosia is one of the many ways we can help design plans which meet and exceed the expectations of clients and consumers and act as a force for good, working collectively towards a better future for our planet.”
Adrian Cutler, Director of Global Agency at Microsoft Search Advertising expressed,
"Our global collaboration with Carat has been incredible to date and I am so pleased that with the leaned-in approach with Microsoft Advertising, utilising our syndication partner Ecosia, Carat have had a truly significant impact on our planet. They are literally helping the world to breathe.”
Whilst off-setting is one of the ways we’re able to help clients address the climate emergency within their campaigns, we also understand the significance and necessity of removing carbon from ad supply chain altogether. Our own global research, conducted alongside Microsoft Advertising, shows how consumers are no longer willing to allow a lack of action to stand and are prepared to be heard through their purchasing power. The research showed that within a year, 3 in 5 people will start to boycott brands who don’t act on climate change.
For more information and to see additional results and analysis from the study, please download a free copy of the The Rise of Sustainable Media report at: