RAJAR Q3 results

11/1/2017

RAJAR’s latest results announced 49.1 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the third quarter of 2017. This is up by approximately 900,000 adults on the same quarter of the previous Year (Q3, 2016). The total average number of weekly hours listened to radio for this quarter is 1.046 Billion – and on average a listener tunes into 21.3 hours of live radio per week.

RAJAR Q3 Radio
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More than 6 in 10 adults aged 15+ are listening to radio via a digital platform. With 33 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week – this means 61% of the population tune into digital radio every week!

The share of all radio listening via a digital platform now stands at 48.8 % - this is up 8% year on year. The digital share is comprised of the following:

 
• DAB share 35.9%
• DTV 4.9%
• Online or App 8%.

The breakdown of where people listen is also changing, with 59% of people listening to radio in their homes, 23% of people listening in their cars and 17% at work. In an average week, digital listening accounts for 511 million hours; DAB has a 74% share of digital listening hours, DTV 10% and Online 16%.

Personalised radio listening and listening on the move is also becoming more apparent – with the help of platforms like DAX. 28% of adults listen to radio via a mobile phone or tablet – with 8.7 million adults claiming to listen to radio via earphones, at least once per month.

42% of 15-24 year olds also claim to receive social updates about their favourite radio station/presenter, and 31% of adult social media users claim to receive updates about their favourite radio station/presenter.

In terms of the North East regional results, Smooth Radio North East retains the highest volume of adult weekly reach this quarter with 536,000 listeners - a 69,000 increase year on year. It also has the highest average hours per listener of 7.1 per week, marking positive development for the station.

Newly named RatherGood Radio, which used to be Star FM, and Sun FM reached 32,000 and 60,000 adults weekly and showed very healthy average hours per week, 8.0 and 8.4 respectively.

Meanwhile, both Capital and Heart North East saw a decline year on year of 19,000 and 35,000 respectively. Tyne and Wear station Metro and Teeside station TFM also lost listeners and saw a decrease in average hours per listener.

It is a mixed bag in terms of the results for this quarter, however, overall, radio still remains a key medium for reach and frequency across the region and the country as a whole.

Steve Parkinson, Group Managing Director, National Radio at Bauer, commented: "Radio continues to defy the critics.” [1]

“Over 49 million people are listening to the radio every week, it's up year on year, and digital radio is really underpinning that growth.” [1]

“The success comes from the talent, the technology and marketing, and the other thing is that digital is enabling more choice and new brands." [1]

Mike Williamson, Head of AV planning at Carat UK, said:

"I’d expect to see more events from one-off gigs, to bigger festivals, from each of these brands in the next 18 months. This will allow advertisers to create deeper partnerships with the talent and brands that other media can’t offer." [1]

 

[1] Campaign, 2017

RAJAR Q3 Radio
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