Carat Named MENA's Fastest Growing Network by Recma for 3rd Consecutive Year
Carat has again been named MENA's fastest growing network in as well as RECMA’s #1 global agency in its latest qualitative Network Diagnostic rankings.
Carat has been named MENA's fastest growing media network in RECMA's Middle East activity growth 2014 report published this week. Across the twenty agencies assessed, Carat has witnessed the most impressive results with 48% growth, 19% more than the second ranked agency.
RECMA is the only research company that evaluates digital and media agencies worldwide, and their report is based on a unique metric which takes into account traditional buying and planning billings, as well as non-traditional billings including digital and diversified services.
In absolute volume, Carat increased its Overall Activity Billings by $123m, taking annual billings to $378m.
Key wins for the network in 2014 included Mastercard, Microsoft and Friesland Campina.
Ramzi Haddad, Managing Director Carat UAE & Lowergulf, said "Our phenomenal growth in this region is a reflection of the passion we have for building client relationships that endure and develop. We're extremely happy with the growth we've achieved and will continue to do things 'different and better' for our existing clients and potential new ones."