Carat KSA appointed as agency of record for SADAFCO


Carat KSA has been awarded the media Buying & Planning responsibilities for Saudia Dairy & Foodstuff Company (SADAFCO), after a competitive pitch process.

Moving forward, Carat will handle traditional and digital media planning and buying for one of the Kingdom’s leading FMCG companies.

Commenting on the appointment of Carat, Mahdi AlHusseini, Head of Marketing , – SADAFCO said, “We are excited to start working with Carat in Saudi Arabia. The team approached our brief with a comprehensive proposal that demonstrated a deep understanding of our consumers and new ways of driving value in market. The quality of all the pitches was very impressive but Carat demonstrated that they understood our business and aligned with our vision of being the Brand of Choice for the Saudi market as we continue to grow our business.”

Speaking about the win, Eyad Zarea, General Manager – Carat KSA said: “SADAFCO is a future focused organisation with a strong heritage. They are challenging old ways of doing things, pioneering the new and capitalising on the opportunities offered by new media. We are delighted to be partnering with them and looking forward to building a long-term relationship that contributes to their success story.”


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