At Carat, we believe that taking our social and environmental responsibility seriously will help us redefine media. This is because in today’s world our clients, our people and consumers alike are motivated by concerns beyond a narrow economic one.
Our Corporate Social Responsibility (CSR) programme Future Proof is therefore not only to become a more responsible business, but also to inspire positive action by everyone we come into contact with and together redefine the value of media.
Launched in 2010, Future Proof includes some ambitious targets. By the end of 2015 we aim to:
- reduce our carbon footprint per person by 20%;
- increase our community investment to 1% of our people’s time
As a result of our diverse and international network, we approach CSR locally in Carat. We have no global only local charity partnership, responding to locally felt issues and needs.
We have a worldwide network of passionate CSR Champions who help build, implement and celebrate these partnerships, as well as work with our functional colleagues to embed CSR considerations in the way we run Carat.
Below are some examples of what shape these partnerships take:
1. ’30 Days of Green’ was activated in April across the region with tree planting, beach clean ups and driving energy conservation and consciousness around the office.
2. After the earthquake struck Nepal, the Dubai team rallied together to provide much needed aid in the form of food, shelter and medicine. In just two days 5125 AED was raised through staff donations and over 300 kg of supplies shipped to Nepal.