Our Leadership

Find out more about our regional leadership team

Ramzy Abouchacra

Ramzy Abouchacra

CEO, Carat MENA | Carat Management

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As the CEO of Carat MENA, Ramzy harnesses his experience in management and media to lead the agency's growth in the market. He is responsible for supporting clients as they put consumers at the heart of their businesses in an interconnected world and delivering on Carat’s vision of ‘Redefining Media’.

Prior to joining Carat, Ramzy held prominent positions in leading media powerhouses in the region, most recently as Regional Managing Director at Initiative, equipping him with over 20 years of experience in the field.

His career has seen him work with a portfolio of international clients that include Philip Morris, P&G, General Motors, Johnson & Johnson, Nokia, Emirates and Americana Group (KFC, Hardees), along with large local clients such as Etisalat in the UAE and Mobily in KSA

Ahmad Haider

Ahmad Haider

Managing Director, Carat Saudi Arabia & Egypt | Carat Management

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Ahmad Haider has over 14 years of solid experience in client servicing and media management. His experience revolves around good analytical skills, strong negotiation and generation of creative solutions while working on various categories and brands ranging from Services, FMCG, Retail, Cars, B2B offerings, banking and finance and luxury brands.

Ahmad joined the network in 2008 and manages Carat’s operations in Jeddah, Riyadh and Cairo.

Eyad Zarea

Eyad Zarea

General Manager, Carat Saudi Arabia | Carat Management

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Eyad manages the agency’s operations in Riyadh and Jeddah, supporting local and international clients as they put consumers at the heart of their businesses.

With over20 years’ senior experience in the region across purchasing, media and strategy, managing agency relationships and developing the digital, data and analytics capabilities for Mars and previously, Procter and Gamble.