Find out more about our regional leadership team
Michael Nederlof is an e-commerce-, media-, and digital entrepreneur who has successfully founded over 10 businesses in different areas around the world over the past 20 years and counting. As CEO of Dentsu Aegis Network (Carat, Dentsu, Isobar, iProspect, Posterscope, Vizeum) in the MENA region since 2010, Michael has aimed to expand and improve Dentsu Aegis’ media and advertising network to support Global, regional and local clients in the Middle East and North Africa.
Following the acquisition of Aegis Group plc by Dentsu Inc. in 2013, Michael became CEO of Dentsu Aegis Network MENA. When Michael joined the company in 2010, Carat was the only brand in the region. The MENA portfolio now includes 6 Dentsu Aegis brands and 20 offices across MENA.
Ramzi Haddad has over 14 years of solid experience in client servicing and business development assignments whilst working with renowned agencies including Saatchi & Saatchi, BBDO and McCann Erickson networks in Beirut, Milan and Dubai.
At Carat, Ramzi works closely with the agency’s media buying and planning team on media solutions that help deliver business value to clients.
Ahmad Haider has over 14 years of solid experience in client servicing and media management. His experience revolves around good analytical skills, strong negotiation and generation of creative solutions while working on various categories and brands ranging from Services, FMCG, Retail, Cars, B2B offerings, banking and finance and luxury brands.
Ahmad joined the network in 2008 and manages Carat’s operations in Jeddah, Riyadh and Cairo.
Karen Hoyek has over 16 years of solid experience in client servicing and media management, working with renowned agencies including D’Arcy/ DMB&B and Mediacom networks in Beirut.
Karen joined the network in 2011 and manages Carat’s operations Beirut, Amman, Baghdad and Damascus
Herve has over 16 years of media experience, firstly in in France where he previously held executive positions that include Deputy Managing Director for Posterscope, CEO of Webcontents Isobar and Managing Director for Carat Sponsorship before moving to the Middle East in 2014. A graduate of ESSEC Business School he has vast expertise in media, digital and CRM for leading international brands such as BMW, Microsoft, Cadbury, MasterCard and Burberry.