The Entertainer kicks off Christmas TV campaign with This Morning sponsorship


The Entertainer has announced its new festive partnership with ITV and we are proud to have helped make it happen!

Partnerships sponsorship ITV Media

Toy retailer, The Entertainer will be sponsoring This Morning, ITV’s BAFTA and NTA award winning lifestyle programme and Phillip Schofield’s How To Spend It Well At Christmas. 

From the 29th October right up until the 21st Dec (their last show of 2018), The Entertainer’s ‘Little Festive Moments’ will accompany Phillip, Rochelle, Holly, Eammon and team as they countdown to Christmas.

How To Spend It Well At Christmas returns for its second series, helping families plan their festivities. It will run on ITV in an evening slot from 28th Nov to 18th Dec.

We will also be supporting the campaign on digital through paid social, YouTube and native. 

Charles Reid, Group Business Director, Carat said “This is a fantastic opportunity for The Entertainer to cut through, building on our channel sponsorship of CITV, the most viewed Kids channel in the UK; extending our relationship with ITV, the UK’s number one commercial broadcaster. We want to be close to the programmes and personalities families love and trust. This Morning is a British institution, loved by millions of families. Philip’s How To Buy Better is a success because people trust him. Our ‘Festive Moment’s will be alongside positive, warm, inclusive and often inspirational programming, reflective of The Entertainers values.’ 

Here is a sneaky peak of one of the adverts!


The Entertainer - Little Festive Moments from bigdog Agency on Vimeo.

Partnerships sponsorship ITV Media
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