SimpliSafe Home Security locks down deal with Sky Media

18/09/2020

SimpliSafe Home Security are now the exclusive UK channel sponsors of Sky Crime, CBS Justice and the Crime + Investigation channel as they look to expand into the UK DIY home security market.

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In its first UK TV Sponsorship, SimpliSafe have agreed a deal to align with the most chilling and exhilarating crime content Sky has to offer. Working with Carat and Sky Media, SimpliSafe becomes the first channel sponsor of Sky Crime, which includes AMC Networks’ CBS Justice and A+E Networks UK’s Crime + Investigation channel.

SimpliSafe look to build on a successful first year by furthering awareness of its offering within the UK DIY and professionally monitored home security market. As real-life crime viewership is consistently rising within the UK, this sponsorship with Sky Media is the perfect place to reach a larger British audience.

The sponsorship will run from the 7th September until early January 2021, whilst SimpliSafe will be seen on linear TV and Video on Demand until the end of March 2021. The deal sees SimpliSafe gain access to Sky Media’s Performance Solutions capability and new Direct Web Attribution technology, which gives understanding on the impact TV exposure is having on driving interest to their website and campaign optimisation.

Andy Moorhead, Director at Carat Manchester, said: “This is a really exciting partnership for us as we continue to build the Simplisafe brand here in the UK.  Simplisafe are an established business in the US with millions of customers and we’re relishing the opportunity to grow their market leading DIY home security technology business here.  We will be utilising Sky’s product portfolio to drive awareness and performance as well as their addressable and attribution technology to drive further efficiencies throughout the campaign."    

Andrew Thompson, UK Head of Marketing at SimpliSafe said: “Sky are a great partner for SimpliSafe, to help us build on our first successful year in the UK and to promote the concept of DIY Home Security. Not only have Sky been able to offer key contextual environments for us to align with, they also offer a performance trading approach that allows us to understand what is working and to make sure we are reaching the right people at the right time. Sky really worked with both ourselves and our media agency Carat to shape the right TV plan for us after a successful trial in the summer, and we are looking forward to seeing how this will evolve over the next few months”.

View the video here.

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