RAJAR Q3 Results
RAJAR’s latest results announced 49.1 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the third quarter of 2017. This is up by approximately 900,000 adults on the same quarter of the previous Year (Q3, 2016). The total average number of weekly hours listened to radio for this quarter is 1.046 Billion – and on average a listener tunes into 21.3 hours of live radio per week.
More than 6 in 10 adults aged 15+ are listening to radio via a digital platform. With 33 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week – This means 61% of the population tune into digital radio every week!
The share of all radio listening via a digital platform now stands at 48.8 % - this is up 8% year on year. The digital share is comprised of the following;
- DAB share 35.9%
- DTV 4.9%
- Online or App 8%.
The breakdown of where people listen is also changing, with 59% of people listening to radio in their homes, 23% of people listening in their cars and 17% at work. In an average week, digital listening accounts for 511 million hours; DAB has a 74% share of digital listening hours, DTV 10% and Online 16%.
Personalised radio listening and listening on the move is also becoming more apparent – with the help of platforms like DAX. 28% of adults listen to radio via a mobile phone or tablet – with 8.7 million adults claiming to listen to radio via earphones, at least once per month.
42% of 15-24 year olds also claim to receive social updates about their favourite radio station/presenter, and 31% of adult social media users claim to receive updates about their favourite radio station/presenter.
Both Bauer and Global reported some impressive increases in weekly reach in the third quarter of 2017, while BBC stations posted a mixed bag of results. Global maintains its lead in market claiming 20.6%. Top performers included Capital XTRA UK up a massive 22.6% and Heart 80’s up 27.5%.
Bauer also shown impressive increase across Bauer Magic up 12.3%, Absolute Radio up 16.9% and Magic Chilled up a massive 33% Q on Q.
However, as stated above BBC had a mixed bag of results. The Nick Grimshaw-fronted show was down -6% year-on-year (YoY), the biggest yearly decline in the non-commercial national breakfast market!
In terms of the radio market as a whole, Global remains the front runners, with Bauer following closely behind.
This article was first published on Carat Leeds.