Making Marketing More Personal with Thomas Cook
Google have created a case study to demonstrate the fantastic work delivered for Thomas Cook.
Thomas Cook set out to improve their online marketing and appeal to the types of customers who tend to purchase their holidays. Carat and Amnet worked with the team to use data to make Thomas Cook’s marketing not only more personal but more efficient too.
Using the full Google technology stack, we delivered a data driven dynamic display campaign that delivered great results in the most crucial trading period of the year for Thomas Cook.