Introducing our new Managing Director


We are delighted to announce the promotion of Pete Metcalfe to Managing Director.

People Leadership

Pete has been with our business for almost ten years, joining as a Graduate in 2009. He spent seven years leading the affiliates and aggregators team at our sister agency iProspect, before taking over as Head of Digital here at Carat in 2016.

During this time he has helped to deliver innovative solutions and results for our clients and is very well placed to lead our business and help our clients navigate the ever-changing media landscape.

Rachel McDonald, Managing Director of Dentsu Aegis North, said Pete's appointment demonstrates our commitment to nurturing talent.

I am delighted we have been able to promote from within which demonstrates the strength in depth we have at executive level. This is a clear demonstration to the rest of our team that there is a path to the top in our business.

Pete has a very clear vision for helping Carat clients on the transformative journey ahead in the ever-changing media landscape. “

Commenting on his appointment, Pete said: “Carat Manchester has evolved dramatically over the years, leading to phenomenal growth for us and our clients. Our success has always been underpinned by our talented people, agile capabilities and deep relationships with clients.

I am excited to step into this role at a time when we are embarking on our next phase of growth, as we look to continue to deliver innovation for our clients through data, technology and creative.

“With an ever-increasing set of Dentsu Aegis Network capabilities at our disposal and an amazing team of people, there is no limit to what we can achieve.”

People Leadership
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