Carat Manchester leads the successful UK launch of SimpliSafe


Carat Manchester has led the successful UK launch of US security brand, SimpliSafe.

Beginning their work with SimpliSafe back in April, Carat’s focus was first on a soft launch to provide SimpliSafe the opportunity to build up reviews on Trustpilot and ensure functionality of the products. This activity was then followed by PPC, PR and paid social activity to build awareness of the brand as well as extending its marketing channels with investments in radio, podcasts and press.  

Working with sister agency BJL, television adverts were then created and launched during key spots including the rugby world cup, Coronation Street, Jonathan Ross and The Chase. The advert creative welcomes the viewer to a family home and demonstrates how SimpliSafe’s home security system protects the family’s space.  

Jonathan Wall, SimpliSafe’s UK General Manager, said: “As a new brand to the UK market, it’s only right that we shout about the launch with a TV ad. We want to build on what the US has created with its simple to install and manage, no contract monitoring and engineered to protect ethos, ultimately highlighting how SimpliSafe is the perfect fit for British homes too.

“Our marketing strategy is working to a full channel approach with a strong customer services team on hand. We have exciting plans for 2020 and we are looking forward to seeing what it brings.”

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