A Sector Snapshot of Shopping
Why is the peer-to-peer sales model enjoying a renaissance? How do people’s purchases impact their sense of self? What’s got shoppers so cynical about brands’ claims of transparency? And how are brick-and-mortar retailers using technology to enhance the in-store experience?
In the August 2017 Sector Snapshot of Shopping, Canvas8 examine the renaissance of the peer-to-peer sales model, explore how people’s purchases impact their sense of self, discover why there’s some cynicism around brands’ claims of transparency, and look at the retailers taking in-store tech to another level.
Be it Avon ladies, car boot sales or flogging your old stuff on eBay, the peer-to-peer sales model has been around for a long time. But it’s gaining a new lease of life as a generation of side hustlers embrace digital marketplaces and social media communities to find rare pieces and make a little money.
Self-expression has long played a part in buying decisions, and brands are working harder to give consumers new ways to reflect their identity. People now expect to see their sense of self reflected in everything they buy, whether that’s a new car, a toilet brush or even car insurance.
Honesty is the top quality for people when deciding whether to buy into a brand – and companies are responding by making efforts to be more transparent. Yet while some expose their production processes warts and all, others have fuelled distrust by making up appealing supply chain stories.
Whether it’s the opening of Amazon Go and Moby Mart in the US, or of Bingobox in China, in-store automation is increasingly common. But with 58% of Americans favouring brick-and-mortar over e-commerce because of the attention they receive in person, staffless stores are a tough sell.
Download the full Shopping Sector Snapshot here.