2016 in CSR
2016. Where do we start? It was a beast of a year on the CSR front. We supported five great causes throughout the year, from a homeless charity right the way through to making environmental pledges to help fight climate change.
There were several occasions where we dug out our trainers for a good cause. The first went to the DAN North run, the Manchester 10k where we ran alongside our colleagues from across the North to raise money for the homeless in Leeds and Manchester. Again later in the year, the trainers were out again this time for The Abbey Dash, another 10k run in our home city. Our chosen charity was St George’s Crypt, a homeless charity that helps people on the streets right here in Leeds. A big thank you to everyone who trained and ran for both events, we raised a wonderful £1695 for St George’s Crypt!
Over the summer we helped support and raise money for our client Chester Zoo and their ‘We Will Never Forget’ campaign, which aims to raise money to fund research into the Elephant Endotheliotropic Herpesvirus (EEHV). It is a deadly virus that affects young elephants typically around weaning age and unfortunately and Chester Zoo have already lost five young elephants to the deadly virus. We just had to help support them, raise money to help fund vital research that will hopefully lead to a vaccine. Of course, it’s no secret within Dentsu Aegis Network Leeds that we love a good bake sale – any old excuse I hear you say? Just wait until you see these works of art! Taking the zoo theme perhaps a little bit too seriously, we started with a mammoth charity bake sale with an obligatory cake baking competition, where our Office Manager Hazel stole the crown! We also held lots of other little fundraising activities such as raffles and quiz nights. Doing so enabled us to raise £1500 for Chester Zoo!
In September we got our mixing bowls out again, this time for Macmillan Coffee Morning – told you we loved cake!
Towards the end of the year, Dentsu Aegis Network launched a global environmental campaign as part of our CSR initiative whereby staff put forward a ‘green pledge’ to make a positive change to the way they live to help fight climate change. We had lots of pledges, including: “I pledge to re-use carrier bags instead of buying new ones!”, “I pledge to run or cycle to work instead of driving” and “I pledge to turn my computer off at the end of each day”.
Finally, our last charitable action for the year was when we supported children and families in need at Christmas by donating over £300 worth of Christmas presents for those less fortunate with the help from Family Action.
As you can see our staff dug deep for charitable causes in 2016 – we raised over £3800! With any luck we’ll raise the bar even higher in 2017.