At Carat, we believe that taking our social and environmental responsibility seriously will help us redefine media. This is because in today’s world our clients, our people and consumers alike are motivated by concerns beyond a narrow economic one.
The vision for our Corporate Social Responsibility (CSR) programme, Future Proof, is to not only become a more responsible business, but also to inspire positive action by everyone we come into contact with and together redefine the value of media. Future Proof means doing the right thing in our day-today business. We have the scope and reach to make a positive impact on society using the power of advertising.
We want to play an active role in strengthening our communities and in preserving the environment where we operate. Here are some examples of how we are working with the community:
We have raised money for this local hospice which provides specialist care, free of charge, to adults with advanced, progressive illnesses at any time from diagnosis to the end of life, respecting their individual needs and wishes. The Cycle Challenge was in aid of Kirkwood and raise in excess of £2000.
Yorkshire Air Ambulance
Carat staff took part in a Yellow Day in aid of the Yorkshire Air Ambulance. We all donated cash to dress in yellow for the day and eat yellow food!
Last year we ran an environment awareness programme we called Green Week, which ran from the 20th to the 24th of October. The aim of the week was to raise awareness of Corporate Social Responsibility matters and to ensure that as a company we are adopting the best sustainability practices going forward. The week was divided up into 5 days of events based around 5 topics: transport, food & water, litter, energy & recycling. Colleagues from various departments had a chance to collaborate and get stuck into the many workshops and volunteering opportunities that were scheduled.
To promote staff health & wellbeing, we recently had a Health Week in the office.
The week was packed full of healthy activities, competitions and workshops, all aimed at helping maintain a healthy balance to your working life.
Those who had taken part in activities were rewarded with raffle tickets for the big healthy raffle. Prizes included blenders, a mindfulness colouring book, vouchers and branded water bottles. The highlight of the week was announcing the winner of the FitBit prize, awarded to the two people who had walked the furthest during the week.