August 2017: Media & Marketing Review

01/09/2017

Here's a look back on the media and marketing news over the last month.

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OOH

Digital OOH Adshels go Live in NI

Clear Channel Northern Ireland has announced the arrival of Northern Ireland’s first roadside digital network, Adshel Live, in Belfast. The Adshel Live Roadside is a 70’ screen in Bus Shelters and will be located in many cities and high footfall areas throughout Northern Ireland. The first Adshel Live Roadside was installed on Ormeau Road, Belfast and went live on Thursday, 24th August. The roll out of a further 34 locations will take place over the coming weeks.

The Adshel Live offerings are available in 4 different environments and to date, Clear Channel has installed 3 Adshel Live malls, 12 ASDA Live Locations and 60 Socialite Screen with Adshel Live Roadside the last to be introduced. Clear Channel estimates Adshel Live- Roadside will earn a brand 1.15m impression per cycle based on the purchase of 35 panels.

Source: PML Group

 

Public Transport Passenger Journeys up by 31 Million

Passenger journeys on public transport and commercial bus services in Ireland have risen by 31 million per annum since 2013, according to the National Transport Authority (NTA).

The authority said there were 236 million journeys on public transport last year compared to 210 million in 2013.

All transport modes recorded an increase with passenger journeys on Dublin Bus rising from 112 million to 125 million (+11.6%); Bus Éireann up three million to 32 million (+10.3%); Iarnród Éireann up six million to 43 million (+16.2%), while there are now an additional three million people using the Luas to bring the annual total to 34 million (+9.7%).

The authority’s chief executive Anne Graham said the report showed the public demand for an “efficient and reliable” public transport service. She said it was remarkable this rise in passengers had been achieved with “virtually no increase in Public Service Obligation operating capacity as measured by seat kilometres nor in the number of licensed commercial bus operators”.

“In other words, transport operators across the State have managed to sweat their fleet assets to the greatest possible extent to provide services for the greatest possible number of people.”

Source: The Irish Times

 

 

RADIO

BAI Receives 17 New Submissions of Interest

A total of 17 submissions to the BAI’s call for submissions of interest in the provision of additional commercial sound broadcasting services have been received.

Of these, 13 were from parties interested in the provision of new services, while four of the submissions related to observations on the process.

The Broadcasting Authority of Ireland placed advertisements in the national press calling for submissions from parties interested in the provision of new commercial analogue radio services on the FM band back in June. It was left open to applicants to decide where any new radio stations should operate, and at what power.

Among the submissions are those from Radio NOVA, which wants to extend across Ireland, and 8Radio.com which has proposed an Alternative Music station aimed at the 4 cities of Dublin, Cork, Limerick and Galway with a view to extending to other urban centres in the future.

The submissions will form part of the research for the revision of the current Broadcasting Services Strategy, which will take place over the coming months. Once this process has been concluded, all of the submissions will be made publicly available.

 

Radio Voice-Track Listings Website Launched

A new service has launched aimed at helping radio stations find presenters who are available to provide voice-tracked programmes.

Founded by UK presenters Paul Hayes and Michael Blades who both regularly host voice track shows, voicetrackerhub.com gives presenters with home studios or access to another studio a place to be listed, for a fee.

Michael told RadioToday: “Voice tracking is becoming an ever more integral part of the make-up of stations and yet there is no easy solution for programmers to find remote talent. Station bosses can now find experienced presenters who are available, have studio access and are ready to go! Voicetracker Hub aims to make getting a presenter on your station quick, easy and painless.”

Paul added: “The radio industry has changed so dramatically over the last decade and there has never been a better time embrace the freedom and flexibility that voice tracking brings. As a presenter, there is huge potential to either top up your income or even rely exclusively on voice track work. This website takes away all the pain of trying to promote yourself and be seen by the relevant people.”

See more details at voicetrackerhub.com

 

dotRadio Domains Now Available to Broadcasters

 

The European Broadcasting Union has now begun accepting applications for the new .radio domain names.

The .radio top level domain (TLD) name is being managed by the EBU, with a project team following guidelines put in place to ensure fair distribution of hotly-contested uses of the domains.

You can apply for a .radio domain name if you fall into one of the categories listed below:

– Radio broadcasting stations
– Unions of Broadcasters
– Internet radios
– Radio Amateurs
– Radio professionals (journalists, radio hosts, DJs, …)
– Radio-related companies selling radio goods and services
– Radio products and services

Anyone wanting to acquire a domain ending .radio can request one or more from 23rd August - 31st October 2017 via the register.radio portal. Prices are between €220 and €250 per year for companies and around €25 annually for individuals.

Existing radio services will be prioritised for ‘their’ domain during the launch period, but then from November anyone will be able to apply on a ‘first-come first-served’ basis for domains that remain.

Find out more about the dotRadio domain administration process here in a recent RadioToday Programme podcast as Trevor Dann talks to Alain Artero from the EBU.

 

Who’s on the Move?

  • Ruth Scott joins Radio Nova

Ruth is joining the team at Radio Nova to host the Saturday Night Show from 9pm till midnight, and joins her former colleague Colm Hayes who is now programming the station.

“I was thrilled when I got the call from Colm. It’s almost the icing on the cake. Nova is a great station and getting better all the time and I can’t wait to roll out a bit of Bowie or The Beatles.”

 

  • Gavin Dowd takes over Open Mic on FM104

FM104 has hired Gavin Dowd to host the Open Mic show from this weekend, replacing Rob O’Hanrahan.

The show is broadcast each Sunday night at 10pm, featuring new Irish music and offering exposure to new talent. Gavin has worked at a number of stations, despite being only 18 years old and he was shortlisted for a PPI Award in the Newcomer category.

 

  • O’Leary replaces O’Shea on Radio 1 poetry show

Journalist and broadcaster Olivia O’Leary is taking over The Poetry Programme on RTÉ Radio 1, replacing Rick O’Shea who has been hosting the Saturday night slot since January 2015. Olivia is known for her political essays on the RTÉ Radio 1 drivetime show, which she will continue in addition to her new role.

Contributors on the new poetry series will include Frank Ormsby, Nessa O’Mahony and Siobhan Campbell.

 

  • New roles confirmed for Newstalk drive hosts as Ivan returns

Chris Donoghue has been made Group Political Editor while Sarah McInerney will host her own weekly show on Newstalk.

Chris will oversee political outputs for all stations in the Communicorp Group and will also present a two-hour current affairs show on Newstalk from 11am each Sunday.

Sarah will take to the airwaves from 8-9am each Saturday with a newly created programme focused on current affairs and politics and will also provide cover across the weekday primetime schedule, including for Newstalk Breakfast.

All this is to make way for Ivan Yates returning to a full-time show on Newstalk as he takes over Drivetime, after leaving the station’s breakfast show to go travelling with his wife in July 2016.

 

Source: radiotoday.ie

 

 

DIGITAL

Snapchat Spectacles go on Sale in Harrods

Snapchat has opened a pop-up store for its Spectacles in Harrods, marking the first time you can buy the gadget in person in the UK. Before this, this were available to purchase only on the Snapchat website and through Amazon. The kiosk is relatively simplistic, with a mirror to allow you to see how they look on, and a phone to view examples of videos recorded with the device.

The Spectacles, which were first released in late 2016, allows the user to record video hand-free, and upload directly to their Snapchat account.

 

Source: techcrunch.com

 

Facebook Launches a New Platform for Shows

Facebook has introduced ‘Watch’ for a small number of users in the U.S., a platform for shows (live or recorded) on Facebook which will be available on desktop, mobile and in their TV apps. Watch is made up of series which users can follow, and will also suggest shows based on what a user’s friends are watching. As with regular Facebook posts, users will be able to react to and comment on shows.

While it is limited to certain users in the U.S. currently, Facebook plan to roll it out further afield soon.

 

Source: newsroom.fb.com

 

 

PERFORMANCE

Growing Importance of Voice Search

By 2020, 50% of all searches will be voice. This is because the way we are searching is changing rapidly, with an increasing number of people using virtual assistants like Siri, Alexa, Cortana and Google Home (which was only released in the UK on April 6th 2017).

Marketers need to optimise for voice search as it is the future of search. Now, already 20% of mobile searches are via voice. There are several things you can do like claiming your Google My Business Page and adding Schema Mark up to you site to optimise for search.

 

30-Second Unskippable Ads Update

Starting in 2018, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Advertisers can now focus on making shorter, and more engaging videos that work well for both users and advertisers. YouTube will still continue to offer unskippable ads, but expand on their 6 second ad inventory. Knowing that the vast majority of people don’t like to be served the longer-format ads, it will be important for marketers to become more innovative with shorter videos.

 

Instagram Stories Ads

Instagram has launched full-screen ads within Instagram Stories. Ads in Instagram Stories appear between people's stories, and are available to buy within the API, Power Editor, and Ads Manager.

This is an immersive, full-screen experience. Since roughly 70% of watched stories videos are sound-on, this is worth testing as a valid platform before considering heavier investments with video platforms, i.e. Snapchat.

 

TV

July TV Viewership

July was a less strenuous month than June on TV, however ratings continued to drop across all key audiences compared to 2016. Adults 25-44 experienced the most notable declivity, falling -14% on last year, followed closely by Housekeepers with Children which fell -13%. Broad Adults fared a lot better with a modest -2% drop, while Ads 15-34 fell -4%, the lowest decline this audience has experienced in 2017.  

This information is illustrated in the below graph, along with a breakdown of each station by audience.

After substantial drop offs in June, RTE were less affected by falling ratings in July. Ads 25-44 and HW+CH were down -7% and -6% respectively, however broad Ads came in on par with last year. Ads 15-34 fell -4%, which is in line with the average for the month. 

TV3 were also less impacted this month, however only slightly. Ads 25-44 plummeted -16% on last year, while HW+CH fell -14%. Ads came in at -1%, and Ads 15-34 at -3%, a marginally above average performance for the younger audience.

TG4 followed up a strong June with a stronger July, seeing impacts up across all audiences. Ads are 13% on 2016 and HW+CH are up 11%. Remarkably it is the young audiences that saw the biggest surge this month, with Ads 15-34 up 18% and Ads 25-44 up 25%.

The satellite stations are business as usual, with both Sky and Medialink seeing decays in the year on year ratings on all demographics. On Sky, HW+CH are down -16%, Ads 25-44 are down -14%, and Ads are down -6%. Ads 15-34 were the least afflicted, coming in at -4%. Over on Medialink this downward trend continues, albeit at a more alarming rate. Both HW+CH and Ads 25-44 fell by over 20%, while Ads and Ads 15-34 fell -8% and -12% respectively.

NI in July was very much a mixed bag. C4 Ulster had a dreadful month in terms of falling ratings, with all audiences seeing double digit declines on last year. However, UTV NI performed better/a lot less poorly, which somewhat evened out the monthly decline for NI as a whole.

July Top Programming, by audience:

Hwvs+Ch

Station

TVR

CORONATION STREET

TV3

12

EMMERDALE

TV3

9

SUNDAY GAME LIVE

RTE1

9

THIS IS CHRISTY

RTE1

9

RTE NEWS: SIX ONE

RTE1

8

BLENDED

RTE1

7

NATHAN GOES TO NASHVILLE

RTE1

7

FAIR CITY

RTE1

7

SATURDAY NIGHT WITH MIRIAM

RTE1

7

THIS IS WHERE I LEAVE YOU

RTE1

7

  

 

Adults

Station

TVR

SUNDAY GAME LIVE

RTE2

16

RTE NEWS: SIX ONE

RTE1

14

CORONATION STREET

TV3

12

FAIR CITY

RTE1

11

GILES

RTE1

10

FRANCIS BRENNAN'S GRAND

RTE1

10

THIS IS CHRISTY

RTE1

10

EMMERDALE

TV3

9

NATHAN GOES TO NASHVILLE

RTE1

9

SATURDAY NIGHT WITH MIRIAM

RTE1

9

 

 

Ads 15-34

Station

TVR

SUNDAY GAME LIVE

RTE2

11

CORONATION STREET

TV3

8

FIFA CONFEDERATIONS CUP

RTE2

6

FRANCIS BRENNAN'S GRAND

RTE1

5

LOVE ISLAND

3E

4

UEFA CHAMPIONS LEAGUE

RTE2

4

EMMERDALE

TV3

4

EASTENDERS

RTE1

4

OTHER WOMAN, THE

RTE1

4

GILES

RTE1

4

 

Ads 25-44

Station

TVR

SUNDAY GAME LIVE

RTE1

11

CORONATION STREET

TV3

8

RTE NEWS: SIX ONE

RTE1

7

THIS IS CHRISTY

RTE1

6

OTHER WOMAN, THE

RTE1

6

EMMERDALE

TV3

6

FIFA CONFEDERATIONS CUP

RTE2

5

EASTENDERS

RTE1

5

FAIR CITY

RTE1

5

FRANCIS BRENNAN'S GRAND

RTE1

5

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