Workplaces with inspiration

2015

Profession.hu, the leading job search portal in Hungary faced to a transition into a career portal.

HU
one of the most successful campiagn in the history of Profession.hu The targeted conversion was achieved that made this campaign one of the most successful in the history of Profession.hu.

Brief

First stage of this transition aimed, that not only the employees search for offers, but also employers can search among the appropriate applicants. To increase their applicants database a campaign to promote uploading CVs with clear, ambitious conversion target.

SOLUTION

 

We have set up a performance campaign with many content elements that supported the potential applicants, leading them through the journey. Every step of CV upload journey was measured and based on their activity and their interest, tailored creative was used to persuade them.
We used the date to continuously optimize the campaign and shift investments accordingly; new touchpoints and creative messages were developed.

one of the most successful campiagn in the history of Profession.hu The targeted conversion was achieved that made this campaign one of the most successful in the history of Profession.hu.
helpful insights emerged Beside the short term results, thanks to our continuous optimizing and testing approach, really helpful insights emerged.
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