Workplaces with inspiration
Profession.hu, the leading job search portal in Hungary faced to a transition into a career portal.HU
First stage of this transition aimed, that not only the employees search for offers, but also employers can search among the appropriate applicants. To increase their applicants database a campaign to promote uploading CVs with clear, ambitious conversion target.
We have set up a performance campaign with many content elements that supported the potential applicants, leading them through the journey. Every step of CV upload journey was measured and based on their activity and their interest, tailored creative was used to persuade them.
We used the date to continuously optimize the campaign and shift investments accordingly; new touchpoints and creative messages were developed.