US Leadership Changes


Michael Epstein Promoted to CEO, Carat US; Doug Ray Appointed first President, Product & Innovation, Dentsu Aegis US

US Leadership Changes US Leadership Changes

Doug Ray, CEO, Carat US, has been appointed the first President, Product & Innovation for Dentsu Aegis US, where he will lead the development of integrated, tailored client solutions leveraging the full suite of capabilities from across the network.

Michael Epstein has been promoted to CEO, Carat US. Most recently Carat’s President and Chief Client Officer, Epstein has been responsible for all US-based client leadership and driving business results for clients through best-in-class strategy.  

Under Ray and Epstein’s leadership, Carat has more than doubled agency revenue, winning clients including Danone, Diageo, GM, Macy's, Mondelez, P&G, The JM Smucker Company, Pfizer Consumer Healthcare, and Darden's LongHorn. Carat has also garnered numerous awards in that time, including Adweek’s Agency of the Year, MediaPost Agency of the Year and Advertising Age’s Agency A-List.

Ray’s appointment follows a particularly active year for M&A for Dentsu Aegis, which capped 2016 with a record number of US-headquartered acquisitions, including Accordant, C2C Outdoor, Cardinal Path, Gravity and gyro, as well as Merkle, the group’s largest acquisition to date.

 “Our US business has doubled in size in the last 18 months through a combination of new business, organic growth and strategic M&A. At the same time, clients are increasingly looking to us to make a complex marketing ecosystem more simple, and for holistic product and thought leadership to help them get the most out of their data, assets, content, and partnerships. With new assets and expanded capabilities across the group, we now have an even greater opportunity to bring these to bear in service of even stronger and more sophisticated client solutions. Having Doug in a group role, focused on client solutions and leading product and innovation drawn from an even broader cross-section of our businesses, ensures we have the right strategic leadership in place to work with clients to manage the complexity and deliver truly leading-edge, integrated solutions,” said Rob Horler, CEO, Dentsu Aegis Network US.

 "Innovation is more critical today than ever before. It is the only path to transformational growth and this is why we've made it central to Carat's and our clients' business agendas. I'm energized by the opportunity to now leverage the unique assets of our entire network to create further competitive advantage for our clients and, in turn, for Dentsu Aegis Network," said Ray.

  “Since joining Carat, Michael has continuously proven himself as a strong leader, gifted operator and trusted counselor to both clients and colleagues. As Carat continues its mission to redefine media, Michael’s track record of driving growth and delivering meaningful client business results make him the natural choice to lead Carat in its next phase,” said Horler.

 "The role of media to drive change and transformation for businesses has never been greater than it is today.  With our investments and expertise in people-based planning and data-driven marketing communications, Carat is well-placed to help clients navigate today's digital economy. Having partnered with Doug to shape Carat's proposition and redefine the value media can deliver for our clients, I'm excited for this next chapter for both Carat and Dentsu Aegis, and look forward to driving continued strong performance on behalf of our clients," said Epstein. 

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