Social media marketing – let's rethink community management
The days of brands churning out daily posts on social media are over. We must focus on creating memorable content
Social media marketing is changing and so should our approach to community management and production.
We need to make fewer pieces of higher quality content which millions see, rather than encouraging a community manager to push out hourly updates for a handful of fans. This puts pressure on such roles and brings us full circle to looking at more traditional agencies for their storytelling abilities, but before we throw the baby out with the bathwater read the seven key considerations in this Guardian article.