Going for Gold - Carat sweeps the board at the ROI Festival, Great Wall Awards & China Effies
Carat has swept the board at the 9th ROI Festival, winning two Golds and a Silver for an Integrated Content Partnership between Master Kong Noodles and the Kung Fu Panda movie, as well as adding a further Silver for Philips.
Carat has swept the board at the 9th ROI Festival, winning two Golds and a Silver for an Integrated Content Partnership between Master Kong Noodles and the Kung Fu Panda movie, as well as adding a further Silver for Philips. Further award wins came at the Great Wall Awards with another Gold for Master Kong, a Bronze for Oreo’s Open Up, and another Bronze for Oreo’s Journey Home at the China Effies.
Recognized as one of the most influential awards in Asia, and with fierce competition from over 3,012 entries, the judges praised the innovations and strategy delivered by the Master Kong and Kung Fu Panda collaboration and Philips Singles Day campaign, demonstrated a remarkable business impact.
The ROI Awards, seen as ‘The Oscars’ in China’s creative and media industries, were established to recognize the most creative brands and companies. The winning cases are awarded for their outstanding work and performance in terms of budget allocation, efficient use of media, communications strategy, media execution and results. More than 600 companies attended and were assessed by a jury of marketers and experts from leading brands and international 4A agencies.
China Advertising Great Wall – Media Communications Awards was established to recognize the campaigns with the best use of media and creativity, bringing the best ROI for brands and advertisers. Running since 2003, the Effie Awards competition in China is one of the toughest competitions with the winners judged on the effectiveness of their campaigns. Carat’s ecommerce campaign for Oreo, in collaboration with Alibaba won in the Lower-tiered Market category.
Ellen Hou, Chief Executive Officer at Carat China said: “Being agile and continually innovating is critical for business success, these awards are a great validation of the investment we make in our product, people and partnerships that delivers real business value for our clients.”
Congratulations to all the winning teams and clients! We are proud of you!
在刚刚落幕的第9届金投赏国际创意节上，凯络的精彩案例“康师傅老坛酸菜牛肉面：一碗面的功夫“，通过与梦工厂深度的内容合作，借势《功夫熊猫3》的上映，推出《一碗面的功夫》品牌微电影，进行全媒体整合传播，一举斩获两金一银，同时，凯络”飞利浦双11战争的艺术“的案例获得银奖。康师傅”一碗面的功夫“还于近期斩获中国广告长城媒介营销奖金奖，同时，奥利奥的”打开奇思妙想“案例获得铜奖。此外，凯络还凭借” 阿里年货节 奥利奥下乡记“的电商案例摘得大中华区艾菲奖一铜。
中国广告长城媒介营销奖专注于表彰那些善用媒体，富有创意，并为广告主的营销创造最佳回报的营销案例。而大中华区艾菲奖作为一个竞争十分激烈的赛事，由中国广告协会(CAA)主办，致力于表彰最具实效的营销传播作品，推动实效理念、为实效营销驱动者提供深度对话平台，从而提高行业实效标准。凯络” 阿里年货节 奥利奥下乡记“的电商案例，通过和阿里巴巴的深入合作，在下沉市场类别获得艾菲奖的认可。