Carat Global welcomes Jerry Daykin as Digital Director
Jerry Daykin has this week joined Carat Global as Digital Director. Previously at Mondelez, he has joined the client team here to oversee the digital capability across the account and drive innovation, thought leadership and new approaches to digital operations.
Before Cadbury’s Jerry worked in a variety of marketing roles in the medical and charitable sectors. Jerry says: “I’m excited to once again work across the full realm of digital opportunities, and within a network of so many subject experts. It gives me the chance to look at more of the business’s global strategy and to really push digital to be at the heart of the brand planning Carat oversees.”
Grant Millar, Client President, Carat Global, agrees: “We’re delighted that Jerry has moved over to join us here at Carat. He’s delivered industry-leading work for Mondelez over the last few tears, and he brings a fantastic wealth of experience and talent to our team. Working together, we can continue to transform the client’s business.