Carat creates innovative media campaigns that work across platforms and deliver real business value.
We leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.
We are scalable, specialist and integrated.
Understanding Business Challenges
In today’s disruptive marketplace the power, and potential of media to deliver business value has never been greater. We identify business growth opportunities based on deep understanding of the business challenges faced. We use a combination of analytics, consulting and diagnostics to arrive at a recommendation on how to unlock growth.
Deep Consumer Intelligence
We develop human insights that address business challenges which are built from the highest fidelity data using our sophisticated proprietary platforms. We examine real behaviours and motivations on a granular people-based level as well understating from broader cultural perspectives. We identify the value potential that can be delivered from multiple segments.
Strategic Value Proposition
We formulate a value proposition rooted business and consumer intelligence. We develop a road map with specific deliverables that help accelerates growth.
Experience Led Plans
We develop brand experiences that are both personalised and immersive and based on deep understanding of human behaviours and motivations. We identify the most appropriate marketing and media channels to engage consumers with experiences that combine media, technology, content and commerce.
Our mission is to reinvent the supply side. We create innovative, consistent, transparent and scalable buying and investment capabilities and media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.
We measure, track and optimize the short- term performance of a campaign to drive sales, as well as the longer-term brand and business impact. Our focus is on foresight and through this we ensure we are continually redefining the performance of media. Our focus is creating value in the short term and building brands for sustainable long-term business performance.