Carat was among the select companies that Forrester invited to participate in its Forrester Wave™: Global Media Agencies, Q2 2020.
In this evaluation, Carat was cited as a Leader. Carat’s top scores were in the criteria of Data Strategy, Technology Strategy, and Strategic Priorities. Additionally, receiving the highest score in the execution criterion.
“We are incredibly excited to be named as a Leader in the 2020 Forrester Wave,” said Michael Epstein, Global CEO, Carat and CEO, Media Brands and Product, Dentsu Aegis Media. “We believe it is a validation of the hard work we have done over the past 18 months to advance our design-centered approach for helping our clients connect their brands to their customers though media, supported by the best-in-class tools and talent in our industry. This approach, which we call Designing for People, reflects our heritage and commitment to human understanding and how media can be the most powerful connective experience for people and brands.”
Forrester’s profile of the agency states “Carat’s heritage as the first independent global media agency enabled it to assume the position of the bed rock global media partner inside Dentsu Aegis Network. The agency is investing in diverse executive teams: implementing its “people-centric design meets media agency” practice and its own technology stack with over $50 million in tech and data investments to date.” And further, “Carat is a good fit for CMO at multinational companies needing global media services and regional media approaches in global markets. Compared with other agencies evaluated, Carat shows strength in its people-based design approach and leading audience activation technology. Clients like Carat for its integration of audience activation technology, its technology practices, and its flexibility with operating models.”
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About Carat
Carat is an award-winning media and content agency focused on leveraging data and insights to deliver growth for their clients, and more meaningful experiences to their customers. Consistently named #1 agency in each of the last 11 RECMA reports, Carat delivers an unparalleled capability to understand real people; their passions, motivations and behaviors and harness it to connect brands with customers. Carat is privileged to work with some of the most storied and innovative brands in the world, serving clients in 150 countries via a network of more than 11,000 talented staff. For more information visit Carat.com.