Carat, the leading global media network, has again been named RECMA’s #1 global agency in its latest qualitative Network Diagnostic rankings.
Carat, which has now held the top spot since August 2013, was the only agency to increase its position since the last report, and now enjoys a 13% gap in the Competition Index over its nearest rivals.
Doug Ray, Carat Global President, said: “I’m delighted that we’ve been recognised as the world’s leading media network by RECMA once again. It’s a testament to the consistent contribution we are delivering for our clients around the world. I’m grateful to be part of this organization and inspired by the work we are doing every day to redefine the value media contributes to our clients’ business success.”
RECMA's global Network Diagnostics report is the most important and fundamental piece of research produced by the global media research agency. They base their rankings on a qualitative evaluation of 45 different countries
In each country, media agency networks and major independents are evaluated against a set of 16 to 19 Key Performance indicators segmented into a number of key categories: competitiveness in pitches, digital resources, awards, top management and client loyalty.
Doug Ray adds: “There are many reports and agency analyses that look at agency size; this is the only one that looks at quality. This is why I am particularly pleased to have performed so well once again.”