Following a competitive review, Carat has successfully retained the Vodafone media buying account across EMEA, securing a further three-year contract, starting 1 January 2026.
Carat will buy advertising media across 11 EMEA markets: Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey and for the Vodafone and VOXI brands in the UK. Carat will also continue to support Vodafone to bring more media buying in-house.
This is a strategic and symbolic win enabling Carat to shift from trusted media services provider to media-led transformation partner for Vodafone. It opens the door to expanded media opportunities, demonstrating the true power of our integrated capabilities to deliver innovative, measurable outcomes.
Anna Campbell, Global Managing Director & Global Client President, Carat said:
“Securing a third consecutive term with Vodafone is both an incredible milestone and a powerful endorsement of the results we have achieved together. This win reflects the strength of our long-standing relationship, our shared vision for media-led transformation, and the depth of talent across our global network. We look forward to continuing to innovate, leveraging our Media++ capabilities.”
Find the dentsu news release here.
