Discover Media becomes bigger and better as Isobar, iProspect and GoThinkBig all get involved
Carat, Isobar and iProspect are working with GoThinkBig, a partnership between O2 and Bauer, to get young people into jobs in media. In a development of Carat’s Discover Media day the three Dentsu Aegis Network agencies will play host to 30 young people interested in careers in media and give them a full day immersion into life in an agency.
A media businesses evolve and diversify so do the skillsets needed to drive those businesses forward. Unfortunately the talent pool is not keeping up with the pace of change and the industry is heading towards a skills shortage.
With this in mind Carat created Discover Media as a way to engage with a younger talent stream by directly targeting eager teenagers from GCSE age upwards.
As well as hearing talks from senior agency heads from all three agencies, attendees will also listen to presentations from teen vlogging superstars Mandem on the Wall and Google’s head of marketing Nishma Robb.
After this they will be split into groups, assigned a mentor and given 60 minutes to answer a live brief. They will be asked to present this to a judging panel of senior media figures.
Matthew Hook, managing director at Carat, said: “Media skills are more in demand than ever, but the talent pool is simply too small. We need to address the long-term thirst for talent in the industry, but the short term grabs all of our attention.
“This is why we have recently created the Discover Media programme, in which we bring GCSE students to the agency to give them a taste of the media business. With support from clients and media owners such as adidas, Twitter and Google, we aim to inform, entertain and challenge them and then give work experience to those who want the opportunity.
“The feedback from the kids has been incredible, going from total confusion to articulate spokespeople in a few hours and we look forward to welcoming GoThinkBig into the Discover Media Day.”