Carat named world's leading media agency in Recma report
Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.
MEC and OMD remain in third and fourth place, respectively, and Mindshare rose one place to fifth as ZenithOptimedia fell to sixth.
UM and PHD both moved up two places, and Vizeum and Inititative dropped two places on the table.
Recma assesses agencies’ new business success, business retention, awards and talent to come up with the scores. This is the first time that Recma has produced a report in November as it moves to publishing three reports a year instead of two.
Doug Ray, the global president at Carat, said: "This is the most global and most exhaustive report out there; being named as number one is a true indication of the talent in our agency and the quality of work we produce for our clients."
Global media agency ranking (as of 31 October 2015)
7. Havas Media
8. Starcom Mediavest Group
This article first appeared on CampaignLive on 10/11/15