At Carat, we believe that taking our social and environmental responsibility seriously will help us redefine media. This is because in today’s world our clients, our people and consumers alike are motivated by concerns beyond a narrow economic one.
The vision for our Corporate Social Responsibility (CSR) programme, Future Proof, is to not only become a more responsible business but also to inspire positive action by everyone we come into contact with and together redefine the value of media. Future Proof means doing the right thing in our day-to-day business. We have the scope and reach to make a positive impact on society using the power of advertising.
We want to play an active role in strengthening our communities and in preserving the environment where we operate. Here are some examples of how we are working with the community in Edinburgh.
Baking for a cause
We firmly believe that we can have our cake and eat it; so we do! Whilst the star bakers amongst us showcase their amazing baking skills the rest of us dig in, raising money for the great causes we choose to support, from Macmillan to Comic Relief to Children’s Hospices Across Scotland (CHAS).
Giving at Christmas
We're all agreed that Christmas is truly a time of giving, that's why we join Dentsu Aegis Network in raising money to support those who need it the most – from wearing Christmas Jumpers in aid of Save the Children to collecting gifts for the Cash For Kids toy appeal. We also look for other opportunities to help including creating food hampers for the elderly.
Teaming up with Project Dirt, we aim to volunteer our time and resources to help local causes. Last year we helped clean up the Water of Leith and rebuild a fence that had been vandalised. Not even the pouring rain will stop us from dedicating time to a worthy cause!
The Code is a network-wide initiative that brings together the power of our people across our network to make a positive impact on society and the next generation of talent. We share our own experiences, enthusiasm and expertise to inspire future talent.
Find out more about the Code here.
Other Volunteering and Fundraising
We’re always looking for any other ways to donate our time or money to good causes. Whether that’s charity table tennis tournament or collecting for Poppy Scotland, we’re up for anything!