Terms and Privacy Policy

This Privacy Policy does not apply to the website of any other company or network brand within the same group of companies as Carat.

We are committed to respecting and protecting the privacy of all individuals with whom we interact and to fostering user confidence in online advertising.  Accordingly, we support and promote relevant industry guidelines including those established by the Interactive Advertising Bureau and the CAP Code on Online Behavioural Advertising.  We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programme and adhere to the EDAA Principles for Online Behavioural Advertising.

We provide services for its clients such as digital media services and purchase of inventory within ad exchanges and other media sources (Services).

The purpose of this Privacy Policy is to provide transparency around how we collect information online, in connection with our Services and on this website.

The first sections of this Privacy Policy describe the nature of information we collect and how it is collected in connection with the operation of Services for our clients, such as through advertisements.

For details about how we collect and use information that is collected directly on this website (as opposed to through the Services) please visit the section entitled “Information we collect on this website.”

Information We Collect Through our Services

The information collected through advertisements we manage on behalf of our clients is not personally identifiable information (PII).PII generally refers to identifying information such as a specific individual’s name, mailing address, phone number or e-mail address. However, certain countries may have a different interpretation as to what constitutes PII, for example see the section entitled “Europe” below.  We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other.


In some European countries an IP address is considered PII by applicable law.  If we conduct business in such countries and we know that you are located in such a country, we will treat your IP address as PII and comply with all applicable data protection and privacy laws relating to it.

Non-Personal Information Collected by our Services

When conducting Services on behalf of its clients, we collect non-personally identifiable information (“Non-PII”) which anonymously identifies users that we may have interacted with before.  For instance, by using Non-PII, we may be able to identify whether a web browser has previously been served with an advertisement that we launched on behalf of a client.  In the context of Non-PII, whenever we refer to ‘you’ or ‘yours,’ please remember that we may be referring to a user’s browser profile and not an identifiable person since we do not know the identity of the user of an internet enabled device at any particular time.

We collect and use Non-PII to offer a range of Services to our advertiser clients.  By collecting Non-PII regarding your web browsing, usage or interactions with advertisements, our clients are able to show you the most useful and relevant online advertisements across numerous websites, and to prevent excessive or repeated deliveries of the same advertisements.  For example, if a user browser’s profile indicates an interest in car options, then our Services may help our clients deliver interest-based online advertisements to that user about a particular type of car. In addition, Non-PII is also used for the purpose of research and analysis. If you would like to learn more about online behavioural advertising practices you can visit the following websites: www.iab.net/privacymatters and www.aboutads.info.

The nature of Non-PII collected may include information such as the type of internet browser used by an online user, the type of computer operating system used, the domain name of the websites visited before and after viewing an advertisement, and information related to websites and web pages a user is viewing when an advertisement is shown.

We collect Non-PII through the use of cookies, pixels and related technologies managed by our third party partners.   A cookie is a file on your web browser that uniquely identifies your web browser and computer.  A pixel is a line of code which is used by a website or third party to match online activities to a particular computer or web browser.  The use of a pixel allows websites and Carat to record, for example, that a user has visited a particular web page.  In addition, Non-PII from an earlier browsing session or interaction may be included in the pixel.  Though Non-PII does not personally identify a specific individual, we are still committed to giving users the opportunity to exercise choice about the Non-PII we collect.

For information about how to exercise your choice not to receive cookies or other technologies deployed by Carat please see the Section below entitled “User Choice.”

Disclosure of Information to Third Parties

On occasion, we may disclose Non-PII collected through our Services, and information derived from it, to our clients and vendors.  This information does not include any PII that can be used to contact or identify any person individually. We encourage our clients to use any Non-PII they receive in compliance with applicable laws and regulations and to ensure that privacy policies are made available that tell you about how the information they are gathering is being used.  Therefore you are encouraged to always read the privacy policies of the websites you visit to understand issues relating to your online privacy.

We may disclose a user’s Non-PII to third parties when we are obligated to do so by applicable law or regulation, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities.

We do not collect PII via our client’s advertisements, and therefore, we do not sell, rent, or share PII collected on our or other websites to non-affiliated third parties.  If you voluntarily provide PII to one of our clients whether via their advertisements, websites or any other online portal, then that PII will be provided to such client, and such PII shall be subject to that client’s privacy policy.

From time to time we may ask other members of the same group of companies, or third party service providers, to help us manage our information technology systems and to process PII (voluntarily provided on this website) and Non-PII (obtained on behalf of our clients when providing Services) on our behalf. Some of these entities or their servers may be located in countries overseas. We will only transfer your information to a third party service provider or overseas, where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and in compliance with applicable privacy and data protection laws.

User Choice

As detailed above, we use third party technology providers in the performance of our Services, which may deploy cookies on a user’s device to enable us and our advertiser clients to provide users with a more meaningful web experience.

To find out more about cookies please visit the relevant website set out next to you country of origin - click here.

To opt out of the collection of Non-PII by Carat in connection with the advertisements we manage on behalf of our clients please use the following link: http://info.evidon.com/pub_info/1454?v=1&nt=1&nw=false

In order for the opt-out to work, a third party opt-out cookie is set on your web browser.  Therefore, in order for your opt-out choice to be effective, your device must be set to accept third party cookies.  Opting out does not necessarily delete or replace all cookies from our domain. If you buy a new computer or device, upgrade or change web browsers or take any other action which results in the deletion of this opt-out cookie, you will need to perform this opt-out process again.

Data Retention

We are committed to ensuring your PII and Non-PII is kept secure and confidential. We will use our anonymous cookie information only for as long as is needed to provide Services to our clients and in aggregated form for the purposes of evaluating our Services and technologies after the Services cease to be provided.

Information Security

We are committed to ensuring that PII is protected against the unauthorised access in accordance with generally accepted industry standards.  This includes undertaking necessary physical, electronic, and management activities required to protect information integrity, access, and use.

Updates to this Privacy Policy

We may change this policy from time to time by updating this page with amended terms. You should check this page from on occasion to ensure that you are aware of any changes.

Linking to Other Websites

We may provide links within this site to other websites from time to time. If you follow these links, you should use these sites in conjunction with their applicable user and privacy policies as their data practices fall outside the scope of this Privacy Policy. Further, we have no responsibility for or control over the information collected by any third party website and we are not responsible for the protection and privacy of any information which you may provide on such websites.

Tracking platforms used by Carat

These are a list of the platforms and links to their cookie policies. This does not mean that all platfoms is used for all clients. The list will be updated continuously as the Carat technology stack develops and evolves.

Adform (adserving, data management, programmatic buying): http://site.adform.com/privacy-policy/en/

FlxOne (data management): http://flxone.com/privacy-platform/

Google (adserving, data management, programmatic buying): https://www.google.com/intl/en/policies/privacy/

AppNexus (adserving, programmatic buying): http://www.appnexus.com/en/company/platform-privacy-policy

MediaMath (programmatic buying, data management): http://www.mediamath.com/privacy-policy/

RadiumOne (programmatic buying, data management): http://radiumone.com/privacy/

TURN (programmatic buying, data management): http://www.turn.com/trust/privacy-guidelines

Facebook (programmatic buying): https://www.facebook.com/about/ads

LinkedIn: https://www.linkedin.com/legal/cookie-policy?trk=hp-cookies

Twitter: https://twitter.com/privacy

Instagram: https://help.instagram.com/155833707900388

Redefining Media.