Live Streaming: China’s Most Engaging Online Video Media

2016/12/21

Although Live Streaming services in China have been available for some time, 2016 by far has been its biggest year.

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The huge jump is due to the increase of available platforms and growing number of users. Credit Suisse estimates China’s live streaming total market size in 2016 is over RMB 25 billion.

When taking a deeper look at the activity prior this year, we see a shift from PC to Mobile. One of the key reasons to its rise in 2016.

Together with this change into mobile comes new questions. Why is live streaming so popular in China? Who watches it? What are the challenges and opportunities for brands and marketers? 

Carat's Live Stream report takes an in-depth look at the era of this new media and depicts the profile of its core audience. The report also includes a deep dive into their consumer habits and offers a few successful case studies. 

 

CLICK HERE TO VIEW FULL REPORT

 

 

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