Going for Gold - Carat sweeps the board at the ROI Festival, Great Wall Awards & China Effies
Carat has swept the board at the 9th ROI Festival, winning two Golds and a Silver for an Integrated Content Partnership between Master Kong Noodles and the Kung Fu Panda movie, as well as adding a further Silver for Philips. Further award wins came at the Great Wall Awards with another Gold for Master Kong, a Bronze for Oreo’s Open Up, and another Bronze for Oreo’s Journey Home at the China Effies.
Recognized as one of the most influential awards in Asia, and with fierce competition from over 3,012 entries, the judges praised the innovations and strategy delivered by the Master Kong and Kung Fu Panda collaboration and Phillips Singles Day campaign, demonstrated a remarkable business impact.
The ROI Awards, seen as ‘The Oscars’ in China’s creative and media industries, were established to recognize the most creative brands and companies. The winning cases are awarded for their outstanding work and performance in terms of budget allocation, efficient use of media, communications strategy, media execution and results. More than 600 companies attended and were assessed by a jury of marketers and experts from leading brands and international 4A agencies.
China Advertising Great Wall – Media Communications Awards was established to recognize the campaigns with the best use of media and creativity, bringing the best ROI for brands and advertisers. Running since 2003, the Effie Awards competition in China is one of the toughest competitions with the winners judged on the effectiveness of their campaigns. Carat’s ecommerce campaign for Oreo, in collaboration with Alibaba won in the Lower-tiered Market category.
Ellen Hou, Chief Executive Officer at Carat China said: “Being agile and continually innovating is critical for business success, these awards are a great validation of the investment we make in our product, people and partnerships that delivers real business value for our clients.”
Congratulations to all the winning teams and clients! We are proud of you!