Carat Won Great Success On Industry Awards
Recently, with “Oreo's Journey Home”, Carat has won another two Golds at the TMA Mobile Marketing Awards and the China Interactive Marketing Institute Awards for its ecommerce campaign in collaboration with Alibaba for Oreo going lower-tiered.
TMA (Top Mobile Awards) was built to unlock and communicate the mobile marketing value with a focus on mobile marketing industry, to help brands find the best mobile solutions in terms of strategic idea, media use, technological support and results. And China Interactive Marketing Institute Awards was created to recognize the best work in the interactive marketing area from advertisers, media and agencies. It is a prestigious award assessed by the third party academic institutions.
Carat’s another campaign for ZWILLING’s branded content in the drama To Be A Better Man in collaboration with Linmon Pictures has also won the Best Entertainment Campaign for the ENAwards in the branded content and title sponsorship category. The judgement was made around brand communication effect, media assessment, innovation and performance.
The jury commented: "To Be A Better Man is a family, friendship and love intertwined modern drama. Food is a key clue through to the end, and ‘can do a table of delicious food’ is perceived as a quality of ‘good man’ in today’s China. ZWILLING’s branded content is such a fit, which successfully leverages this perception and redefines the brand communication to the consumers."