Carat has extended the gap between itself and the number two player, growing its dominance from a 0.6-point lead in February 2015, to a 1.2-point lead in the latest report. The network’s performance was driven by strong market performance across the board, with by far the highest scores in the top 16 countries.
Will Swayne, Global President, Carat, said of the result, “We are thrilled to once again be named as the number one Global Media Agency in the RECMA Network Diagnostics Qualitative Evaluation report. This result is testament to our momentum and our commitment to delivering transformational work and growth for our clients.”
Ellen Hou, CEO for Carat China added: “This is the most prestigious and exhaustive report. Being number one again is a true indication of our comprehensive capabilities and the quality of work we produce for our clients."
The award is based on an assessment of 17 global network agencies across 43 countries. The agencies are evaluated against between 16 and19 criteria, including new business, business retention, awards, talent, and resources - specifically digital and diversified.