Carat promotes Weichong Khor to Head of Digital & E-Commerce
Carat today announces that Weichong Khor is promoted to Head of Digital & E-Commerce. The newly created role reflects Carat’s continued investment in building integrated and performance focused solutions, and includes leadership of Carat's strong ecommerce team.
Ellen Hou, Carat CEO said: “E-Commerce continues to see significant growth and is increasingly an intrinsic part of our clients marketing plans. As Carat’s Head of Digital, Khor has been successful in embedding mobile first strategies and the development of new products. With 72% of ecommerce transactions now happening on mobile, he is uniquely equipped to lead the development of an integrated E-Commerce approach.”
Khor is the current MMA, Deputy Chair for the Mobile Advertising Guideline Committee which focuses on the development of measurement & ad standards in China. Khor said: “This is a very exciting time. The market is changing rapidly and e-commerce is central to our client’s business. We have a diverse range of well integrated capabilities to help clients grow and I’m looking forward using my experience to drive innovation and long-term business performance for our clients.”
The Dentsu Aegis Ad Spend report released in June 2017, forecast that China Digital media spend is predicted to reach US$45.4 billion in 2017 and account for more than half (54.3%) of total spend, rising to 59.6% in 2018. This growth is being fuelled by Mobile spend, which is expected to increase by 36.6% in 2017 and 25.8% in 2018. Khor added; “The surge in mobile payment has seen the shortening the purchase cycle down to a few minutes, or even seconds. Integrated Data, Content and Commerce solutions are critical in enabling us to more accurately identify target audiences and reach them more effectively”.
Prior to joining Carat in 2013, Khor worked across Silicon Valley, Singapore and Shanghai. In previous roles Khor has successfully led tech start-up businesses including Brandtology, where he served as the North Asia Regional Business Director, as well as agency experience including Razorfish, where he developed social strategies for brands such as NIKE, GAP and Converse.