Carat China sweeps the board at the Mumbrella Asia Awards
Carat China has swept the board at the Mumbrella Asia Awards, adding two more Golds for its work Oreo’s Journey Home and Kung Fu Noodle Magic.
The Campaign of the Year honour was awarded to Oreo’s Journey Home, the ecommerce campaign in collaboration with Alibaba for Mondelez.
Carat China’s work with Trio-Isobar for Master Kong – Kung Fu Noodle Magic – took the inaugural award for the Best Content Marketing/Native Advertising Work.
The jury praised the innovations and strategy delivered by Kung Fu Noodle Magic and Oreo’s Journey Home, demonstrated a remarkable business impact.
The Mumbrella Asia Awards aims to recognise the best, bravest, most innovative and most creative work and players in the media, marketing and advertising industries.