A perfect pint of Guinness for St-Patrick’s dayLINK TO RELATED CONTENT → CA
The digital portion of the campaign, created by the agency Addictive Mobility, included a mobile application that invites users to pour a pint of Guinness with their mobile device. In addition, a microsite allows visitors to locate bars serving Guinness nearby. This is also the first interactive advertising deployed by a brewer, putting forward the interaction to tilt to pour.
The rest of the campaign, developed by agency Traffik and orchestrated by Carat, was deployed in outdoor advertising and television across the country.
Photo credit: DIAGEO / Guinness / Shutterstock