Nutrience Selects Carat
Dentsu Aegis Network agencies to drive media and creative for the premium pet food brand
Montréal — Rolf C. Hagen, leading maker of pet products, has selected Carat and DentsuBos as their agency partners for their Nutrience premium cat and dog food brand. The agencies will work in synergy to design and drive awareness and consumer engagement on the new creative platform of Nutrience, which sources pet food ingredients from local Canadian farmers.
DentsuBos will create the new winter campaign for the Sub-zero Nutrience line, which is slated to debut later this month. Carat will be tasked to lead the media strategy and buy across Canada. The agencies have been mandated to pilot creative and media duties throughout 2018.
“The Canadian pet food market is more crowded than ever with new players entering every year,” added Dominique Verdon, Co-Managing Director, Carat Montreal. “We look forward to driving home Nutrience’s differentiating proposition of premium, locally sourced ingredients and helping build consumer alliance with Nutrience.”
“Working together with Nutrience, the creative will allow consumers who are asking for more transparency about how their pets’ food is cultivated and produced to understand its unique value in the market,” said Sébastien Rivest, Chief Creative Officer, DentsuBos. “Our team looks forward to reexploring from a fresh angle the emotional connection that brings together pet owners and their loyal companions”.
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For further information contact:
Director of Communications Dentsu Aegis Network Canada
T: +1 514-284-8465
Carat Canada press coverage:
Grenier aux Nouvelles, Nutrience choisit Dentsubos et Carat (article available in French)