For the past five years, Carat has consistently been awarded the number 1 position in each of the last eleven qualitative ranking evaluations. Additionally, Carat saw an increase in ranking scores across the majority of regions in which it operates.
The RECMA Qualitative Diagnostics Report evaluates media agencies’ strengths and weaknesses utilizing 18 criteria, and spans across 670 media agencies in 47 countries. Key evaluative points include new business activity, competitiveness in pitches, momentum, specialist resources and client rosters.
