E3 2015: Our Top Five Takeouts


E3 is the world's premier trade show for the interactive entertainment industry, playing host to its most innovative, cutting-edge professionals, brands, and most importantly – new product developments. Carat Business Director and avid adult-gamer, Sam Ravida, recently accompanied our client and regular E3 presenter, Nintendo, to E3 2015 to see what the year ahead held for the gaming industry. Now that the callouses on his gaming hand have healed, we got him to give us the rundown on his Top Five takeouts:


1. 2015 is the 'Year of the Software’

“This is the best E3 in years” was something I heard many times over the three days, and given the new software titles being announced, you could understand the excitement.

Among the most hotly anticipated:

Star Fox Zero: Nintendo opened their digital event with the announcement that the long time in development Star Fox Zero would be released later in 2015. The title offers two different options for gameplay, with the GamePad delivering a first person view from the cockpit while the TV screen offers the third person view.

Fallout 4: This sequel has been in development for nearly four years, and will enable gamers to customise their guns and build their own homes in this post-apocalyptic RPG.

The Last Guardian: Originally announced for the PS3, the game was first revealed in 2009 and then disappeared completely…until now. Scheduled for a 2016 PS4 release, The Last Guardian is an adventure title that begins with a boy who has befriended a giant dog-like bird and they must work together to escape large ruins. Naturally.

Star Wars Battlefront: The latest game in the Star Wars franchise (timed to coincide with the movie release), where players navigate the planets of the Star Wars Universe.

2. ‘Toys to Life’ are no longer child’s play

Nintendo Amiibo, Disney Infinity and Skylanders are the fastest selling gaming accessory of 2015, with this trend showing no signs of slowing. At E3, Nintendo announced that they would be moving cross platform with Donkey Kong and Bowser, integrating them into the huge franchise that is Skylanders.

New to the ‘Toys to Life’ market this year is Lego, with their impressive Lego Dimensions offering. 

3. Virtual and Augmented Reality is more fact than fantasy

Virtual and Augmented Reality is definitely becoming more accessible for gamers. Oculus were in attendance; Sony demoed Morpheus, but Microsoft stole the show with their hands-on ‘HoloLens’ Minecraft experience.

What is clear is that there is no one headset that has everything as yet, and the rush to get models out to market means that we are probably still a few years away from an 'flawless' AR or VR gaming experience.

4. It's all about the franchise

The trend toward capitalising on already-successful franchises is by no means limited to cinema, with several well-known video games announcing new titles off the back of existing franchises. 

Again, to name just (more than) a few: Assassin's Creed, Call Of Duty, Dark Souls, Deus Ex, Dishonored, Doom, Fable, Fallout, FIFA, Final Fantasy, Gears Of War, God Of War, Guitar Hero, Halo, Just Dance, Kingdom Hearts, Madden NFL, Mass Effect, Metal Gear Solid, Mirror's Edge, NBA Live, Need For Speed, NHL, Payday, Plants Vs Zombies, Tomb Raider, South Park, Star Wars, Street Fighter, The Legend Of Zelda, The Walking Dead, Uncharted and WWE.

Put simply, if it ain't broke, don't fix it (but maybe add an expansion pack). 

5. Power to the Player

Publishers are giving gamers the opportunity to customise, build, and share creations within many gaming platforms, with Nintendo and Bethesda firmly leading the way on this front.

Nintendo has given the power to the player with ‘Super Mario Maker’, where you can design your own stage through four different evolutions of Mario. Meanwhile, Bethesda is rolling out ‘Doom Snapmap’ which gives players the license to create their own game type and arenas. The highly anticipated Fallout 4 is also offering gamers the freedom to create their own settlements.

To see all the action from the Nintendo Treehouse and lots more great content from E3 2015, check out: http://e3.nintendo.com/ 

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