CARAT IS #1 IN RECMA’S QUALITATIVE EVALUATION
Carat has again been named as the number one Global Media Agency Network in the latest release of RECMA’s Qualitative Network Diagnostics report, making this the sixth time in the last seven reports that Carat has secured the top spot.
Following on from an exceptional year in 2015 (record new business success, and Agency Of The Year awards across multiple markets including the US, Spain, South Korea, Japan and Australia), Carat has driven further gains in RECMA’s Qualitative Network Diagnostics report with increases across most of the top 16 markets.
Will Swayne, Carat's Global President, commented: “We are thrilled to be named the number one Global Media Agency in RECMA’s latest Qualitative Network Diagnostics report. Maintaining our leadership position reflects the momentum we have in the market, driven by our talented staff and ambition to Redefine Media to achieve better business outcomes for our clients.”
The award is based on an assessment of 650 agencies across 43 countries, with evaluation scores against 16-19 criteria, including new business, business retention, awards, talent, and resources - specifically digital and diversified.