Our Leadership

Carat Australia attracts people who are brave; who want to challenge what has gone before; people who want to be the catalysts for change for our clients. Find out more about our leadership team.

Paul Brooks

Paul Brooks

CEO | Carat Australia

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Paul’s media career of over twenty years spans both the UK and Australia, with his sound commercial acumen honed at some of the world’s largest agency groups, including Dentsu Aegis Network and GroupM.

Previously the President of DAN’s media investment arm, Amplify, Paul joined Carat ANZ as CEO in September 2016, bringing with him a wealth of experience across a diverse range of clients and categories. Well-respected for his proven investment expertise within the industry, Paul is now at the helm of Australia’s largest marketing communications group, Carat Australia.

When not at work, Paul can be found enjoying life on the Northern Beaches with his wife and three children. An avid sportsman and clearly skilled multi-tasker, Paul also loves to spend time cycling, running, skiing and playing golf.  

Sam Hegg

Sam Hegg

Chief Strategy Officer | Carat Australia

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Sam is one of the media industry’s foremost strategic thinkers, with over 15 years’ experience honed in agencies across the UK and Australia. 

Over the course of his career, including a combined 13 years with Carat locally and internationally, he has worked with category leaders in FMCG, finance, auto, gambling, insurance and entertainment. He now applies this experience & expertise to his current role, driving the strategic agenda of some of Australia's biggest brands. 

Inquisitive by nature, with a passion for innovation, Sam is dedicated to finding new and better ways to use communications to drive a business forward. 

As an Englishman living in Australia with his wife and three boys, he has also committed himself to living like a local, enrolling his kids in Nippers and adopting an AFL team. 

Sarah James

Sarah James

Chief Digital Officer | Carat Australia

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I have been working in digital media for over 10 years and like to think of myself as a digital native even though I was born in 1980! My experience commenced client side at Mercedes-benz where I was managing their website content and online enquiries. After a year there I wanted to explore more broadly digital as a media driver and so I joined Mediacom.

Over my 6 years at Mediacom I worked across FMCG, Retail, Insurance, and Alcohol & Beverage in the Melbourne office before transferring to the NYC office for 18 months. Whilst in NYC I worked on the Hasbro account before moving into a BDM role where I developed a new content division that was launched only 2 months after I left. I joined Carat on my return from NYC as the Head of Digital in Melbourne.

Now in my role as Chief Digital Officer I drive the digital agenda across offices and more specifically work with our technology partners, Global Media Partners & Digital agencies to bring our clients the latest and greatest in the world of digital!

Ashley Earnshaw

Ashley Earnshaw

Chief Investment Officer | Carat Australia

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In his role as Chief Investment Officer, Ashley is tasked with managing investment, operations and accountability on behalf of all Carat clients. 

Starting out his career in his home town of Manchester (UK), Ash made the move to Australia in 2008, before joining the Carat network in 2015.

Throughout his career, his passion and area of focus has been investment, with particular emphasis on trading, strategic partnerships, and brand integration. A firm advocate for embracing innovation, he is driven by the challenges of today’s rapidly evolving media landscape and the vast opportunities it presents for his clients.

Outside of work, he enjoys getting outdoors cycling, hiking and running to offset the effects of an equal passion for food and travel. Despite being far from home, he still follows the EPL and is a proud Manchester United fan.  

Joseph Pardillo

Joseph Pardillo

Managing Director | Carat Melbourne

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I have been living and breathing the world of media, marketing and advertising since learning the ropes from University life (RMIT – Business Advertising).

With over 17 years embracing all corners of the industry including media management, brand development, sponsorship activation, business strategy, people management and even a taste of media sales (as Group Sales Manager at the SevenWest Media Group), I now channel all of this experience spearheading the Carat Melbourne office as Managing Director.

Outside of work, I very much enjoy all sports, travelling with the family, learning new things and engaging in new life experiences, food and wine... and when finally putting the feet up after a hard day’s work, watching more sport!

Dan Sinfield

Dan Sinfield

Managing Director | Carat Sydney

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I have spent close to 20 years working for media agencies in both the UK and Australia.  I started my career at OMD UK and subsequently spent the last 11 years in Australia working for Mindshare and OMD Australia before moving to Carat as Managing Director of our Sydney office in October 2014.

My experience spans the core disciplines of trading, planning and strategy and categories from FMCG to Finance.  I am a people focused practitioner who has driven results through effective team management.

I love spending time with my wife and three children and try to set myself a fitness goal each year, completing a Half Ironman this year. 

Gabriela Merrick

Gabriela Merrick

Managing Director | Carat Brisbane

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My 20 year career spans agency roles, in Sydney and Brisbane. I have worked in agencies including Merchants, ZenithOptimedia and now Carat Brisbane as the Managing Director.

I have worked with nimble, challenger brands including Virgin Blue and Virgin Mobile and honed my strategic skills on large FMCG accounts such as Nestle. Each role provided different experiences and learning, all serving to strengthen my passion for the ever changing nature of our industry.

I thrive on the knowledge that every day is different and offers up an opportunity to learn something new.

Outside of work, my time is spent with my son and family. Living by Bramble Bay in Brisbane offers so many choices and weekends are filled with bike riding, walking the dogs or simply enjoying being by the water.

Adam Marshall

Adam Marshall

Managing Director | Carat Perth

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I originate from the UK and have worked in the industry for over 20 years.

 

In 1999, I worked at Initiative Media London where I worked as Group Controller of the Unilever Foods division. In this capacity, I won Unilever’s inaugural Media Person of the Year award in 2004 and also bought the world’s first interactive television commercial.

 

In 2005, I moved to GCap Media, Europe’s largest commercial radio network as Head of Trading Strategy. During his time at GCap, I was able to produce 5 million GBP worth of cost savings to the company: equivalent to 25% of the company’ annual profits.

 

After immigrating to Australia in 2006, I launched Maxus Perth as joint Managing Partner becoming Managing Director in 2008. During my tenure Maxus won over AUS$20m of new business and became the most awarded media agency in Western Australia.

 

In December 2009, I was appointed Managing Director of OMD WA. During my tenure, the agency had doubled in size to become one of the 15 largest media agencies in Australia bringing back to WA national accounts such as iiNet, HBF and Tourism WA, as well as retaining the strategically critical WA Government account. OMD WA was the Campaign Brief WA Media Agency of the Year for 2012 and 2013.

 

In 2013, I moved to Singapore to become Head of Trading Asia Pacific for Mindshare. In this capacity I was responsible for over US$4.3bn of annual media investment with a portfolio over 500 clients. I led the APAC team of over 1000 media buyers located across 16 countries.

 

I have been Chairman of the WA Advertising Charity; Oasis, Champion of the Perth Advertising and Design Club as well as a guest lecturer at ECU, Curtin and Murdoch Universities. In my spare time, I enjoy playing with my young kids and watching Arsenal FC win.

 

Catherine Krantz

Catherine Krantz

General Manager | Carat Melbourne

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As a member of the team who launched Carat in Melbourne back in 2001, I have over 15 years’ experience in media and communications. In that time I have worked with market leading brands in categories including FMCG, Automotive, Retail and Entertainment.

In my current role of General Manager of Carat Melbourne, I am responsible for attracting, retaining and developing the best talent in the market. We understand the value our people can bring to our client’s business and the importance of keeping them motivated, inspired and happy in their jobs.

At home, I enjoy looking after my 3 young children spending weekends at swimming lessons, birthday parties and at the park. I love to cook, watch great films and read gossip magazines (when I get the time!).

Christine McKinnon

Christine McKinnon

Head of Insight | Carat Australia

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People and brands are my obsession.  Over the course of my career, I have been lucky enough to work with some of the greatest brands in Australia, across great agencies being mentored by industry icons.  My career evolved from school breaks spent at McCann Erickson to a being a Strategist at George Patterson Bates, to a Group Account Director at Zenith on Optus Communications.   I then returned to Strategy in the roles of Head of Strategy on Proctor & Gamble at Mediacom and then Strategy Lead at Initiative across clients such as Sanitarium, Fairfax, and Hyundai.  For the last 5 years I have been at Carat first as Sydney Strategy Lead and currently as Head of Insights – a role that fulfils my love of people, brands and connecting our clients to them.

Outside of work my love of people is dominated by three little people under 10 and life is a constant journey of surprise and delight, fairies and pirates, dancing and swimming lessons and homework!  My personal passions include writing, cooking, and psychology.  I am currently completing a bachelor of Psychology and also studying Innovative Consumer Research Techniques. 

Rob Tilt

Rob Tilt

Head of Innovation | Carat Australia

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Rob recently joined Carat Australia as the national Head of Innovation, where he is responsible for driving the innovation agenda with the clients of Australia's largest media agency network.

Rob was previously the interactive lead at Isobar - also part of Dentsu Aegis Network - where his remit centered on harnessing the power of emerging technology to bring creative ideas to life for clients including ANZ, Foxtel, PayPal, and David Jones.

Having a diverse background of fine art, computer science and advertising, he's compelled to deconstruct new technology and how it can be used to enable creative ideas.