Our Leadership

Carat Australia attracts people who are brave; who want to challenge what has gone before; people who want to be the catalysts for change for our clients. Find out more about our leadership team.

Paul Brooks

Paul Brooks

CEO | Carat Australia

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Paul’s media career of over twenty years spans both the UK and Australia, with his sound commercial acumen honed at some of the world’s largest agency groups, including Dentsu Aegis Network and GroupM.

Previously the President of DAN’s media investment arm, Amplifi, Paul joined Carat ANZ as CEO in September 2016, bringing with him a wealth of experience across a diverse range of clients and categories. Well-respected for his proven investment expertise within the industry, Paul is now at the helm of Australia’s largest marketing communications group, Carat Australia.

When not at work, Paul can be found enjoying life on the Northern Beaches with his wife and three children. An avid sportsman and clearly skilled multi-tasker, Paul also loves to spend time cycling, running, skiing and playing golf.  

Sam Hegg

Sam Hegg

Chief Strategy Officer | Carat Australia

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Sam is one of the media industry’s foremost strategic thinkers, with over 15 years’ experience honed in agencies across the UK and Australia. 

Over the course of his career, including a combined 13 years with Carat locally and internationally, he has worked with category leaders in FMCG, finance, auto, gambling, insurance and entertainment. He now applies this experience & expertise to his current role, driving the strategic agenda of some of Australia's biggest brands. 

Inquisitive by nature, with a passion for innovation, Sam is dedicated to finding new and better ways to use communications to drive a business forward. 

As an Englishman living in Australia with his wife and three boys, he has also committed himself to living like a local, enrolling his kids in Nippers and adopting an AFL team. 

Sarah James

Sarah James

Chief Digital Officer | Carat Australia

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Sarah’s digital expertise has been developed over twelve years in digital media, working across range of categories including Automotive, FMCG, Food & Beverage, Retail, and Insurance.

She is fiercely passionate about new technology and the opportunities it presents to revolutionise not only the way we do business, but how we live our day-to-day lives.

In her role as Chief Digital Officer of Carat Australia, Sarah is the driving force behind Carat’s digital transformation, working closely with our technology partners, global media partners & digital agencies to keep Carat clients at the forefront of digital evolution.  

Andrea Rule

Andrea Rule

Chief Marketing Officer | Carat Australia

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Andrea is an experienced, versatile marcomms professional with over 14 years’ experience working client, agency and media owner side, with an emphasis on digital content marketing and strategic integration.

Andrea joined Carat from her most recent role as Head of Brand at Yahoo7, departing after five years with the business.

Now tasked with driving Carat’s brand story nationally, Andrea’s unique skill set is an invaluable asset to the business, with her remit including brand positioning, corporate communications, trade marketing, and new business development.

Ashley Earnshaw

Ashley Earnshaw

Chief Investment Officer | Carat Australia

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In his role as Chief Investment Officer, Ashley is tasked with managing investment, operations and accountability on behalf of all Carat clients. 

Starting out his career in his home town of Manchester (UK), Ash made the move to Australia in 2008, before joining the Carat network in 2015.

Throughout his career, his passion and area of focus has been investment, with particular emphasis on trading, strategic partnerships, and brand integration. A firm advocate for embracing innovation, he is driven by the challenges of today’s rapidly evolving media landscape and the vast opportunities it presents for his clients.

Outside of work, he enjoys getting outdoors cycling, hiking and running to offset the effects of an equal passion for food and travel. Despite being far from home, he still follows the EPL and is a proud Manchester United fan.  

Brendon Cropper

Brendon Cropper

Chief Data and Experience Officer | Carat Australia

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With over 12 years in the industry, Brendon brings an incredible bank of data-driven marketing experience, passion and commitment to the Carat team.

Over the course of his career, he has guided the digital and data strategies of a number of the country’s leading agencies, as well as led several industry-wide digital marketing education initiatives. As Carat’s CDXO, Brendon is tasked with gearing the agency to deliver a market-leading data proposition for clients.

 

Joseph Pardillo

Joseph Pardillo

Managing Director | Carat Melbourne

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Joseph has over 17 years’ experience embracing all corners of the industry, including media management, brand development, sponsorship activation, business strategy, people management and sales.

He now channels all of this into spearheading the Carat Melbourne office as Managing Director, leading a team of 140 people, working on some of the country's biggest brands. 

 

Dan Sinfield

Dan Sinfield

Managing Director | Carat Sydney

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Dan has spent close to 20 years working for media agencies in both the UK and Australia. Since moving to Australia, Dan has spent the last 11 years working for the country's leading agencies, before joining Carat as Managing Director of the Sydney office in 2014.

His experience spans the core disciplines of trading, planning and strategy and categories from FMCG to Finance. A people focused practitioner, Dan believes in driving success through effective team management.

 

Gabriela Merrick

Gabriela Merrick

Managing Director | Carat Brisbane

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Admittedly a fan of warmer weather, Gab's 20 year career has spanned agency roles in both Sydney and Brisbane, officially joining Carat in 2014 from fellow Dentsu Aegis Network Agency, Mitchells.

She is experienced in working with nimble, challenger brands, having spent time as the client lead on the likes of Virgin Blue and Virgin Mobile. She has also grown and developed her strategic expertise on large FMCG accounts such as Nestle. 

As Managing Director of the Brisbane agency, Gab is driven by industry's pace of change, and the daily opportunities this presents for learning and development.

 

Adam Marshall

Adam Marshall

Managing Director | Carat Perth

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Adam’s highly decorated 20 year media career has been spent on both sides of the world, starting out in his native London leading the trading strategy on major FMCG brands including Unilever.  

 

He migrated to Australia in 2006, where he wasted no time launching Maxus Perth as their joint Managing Partner, later being promoted to Managing Director in 2008. Adam was integral in building the business up to become the most awarded media agency in Western Australia.

Since then, he has held agency leadership positions at OMD WA and Mindshare Singapore, before joining Carat Perth as Managing Director in 2015. The agency has since been named Campaign Brief WA’s Agency of the Year, Carat Perth, with Adam personally recognised as ‘Advertising Person of the Year’ 2016.

 

Catherine Krantz

Catherine Krantz

Head of Operational Performance | Carat Australia

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As Head of Operational Performance, Catherine is tasked with spearheading Carat's ‘people’ agenda. She has proven her passion and talent for creating a diverse, inclusive, and inspiring work environment over the course of her 16 years at Carat, most recently as the General Manager of the Melbourne office.

She is a firm advocate for fostering and retaining talent – at any level – through flexibility and an understanding of how her people work best.  Catherine’s outstanding work at Carat has also recently been recognised by her appointment as Head of Diversity & Inclusion for Dentsu Aegis Network.

Rob Tilt

Rob Tilt

Head of Innovation | Carat Australia

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Rob is Carat's national Head of Innovation, tasked with driving the innovation agenda with the clients of Australia's largest media agency network.

Rob joined Carat from his role as interactive lead at Isobar - also part of Dentsu Aegis Network - where his remit centered on harnessing the power of emerging technology to bring creative ideas to life for clients including ANZ, Foxtel, PayPal, and David Jones.

Having a diverse background of fine art, computer science and advertising, he's compelled to deconstruct new technology and how it can be used to enable creative ideas.

Christine McKinnon

Christine McKinnon

Head of Insight | Carat Australia

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Christine has over 20 years’ experience steering the strategic agenda of some of Australia’s biggest brands, including Proctor & Gamble, Hyundai, Woolworths, Revlon, and Freedom.

 

She has worked on both the creative and media side of the industry, having spent time GPY&R, McCann, Zenith, Mediacom & Initiative, before joining Carat in 2009.

 

Now Carat’s Head of Insights, Christine is able to channel her passion for both people & brands into finding new and creative ways to connect the two.