Born 1961-1981
Aged 40-59
Gen X, a forgotten generation that packs a punch.
Known as...
- The Latchkey Kids.
- The MTV Generation.
- The Slacker Generation.
- The Forgotten Generation.
Whatever you call them, they’re influential, often overlooked and undervalued by marketers. Gen X have lived through technology revolutions, social revolutions, lead big business, and have strong spending power.
Carat Australia’s latest report, Gen X in View, takes a deep dive into this generation, to better understand them on a human level and how marketers can reach them with impact.