Carat | Gen Y in view


Often referred to as Millennials, they are now aged between 24-39, having been born between 1982-1996. Having lived through two economic recessions, a housing affordability crisis, and now a global pandemic, it’s no wonder they’ve been called other names such as; 

  • The Recessionals 
  • The Delayed Generation 
  • The Resilient Generation, and
  • Generation Rent

Whatever you call Gen Y, they’ve grown up into fully fledged adults, bucking the sweeping generalisations of the past.

Carat Australia’s latest report, Gen Y in View, takes a deep dive into the developing generation, to better understand them on a human level and how marketers can reach them with impact. 

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