Often referred to as Millennials, they are now aged between 24-39, having been born between 1982-1996. Having lived through two economic recessions, a housing affordability crisis, and now a global pandemic, it’s no wonder they’ve been called other names such as;
- The Recessionals
- The Delayed Generation
- The Resilient Generation, and
- Generation Rent
Whatever you call Gen Y, they’ve grown up into fully fledged adults, bucking the sweeping generalisations of the past.
Carat Australia’s latest report, Gen Y in View, takes a deep dive into the developing generation, to better understand them on a human level and how marketers can reach them with impact.