2020 was, to use the buzzword, a truly unprecedented year: from a global pandemic to a global movement in Black Lives Matter, our lives and how we navigate them were irrevocably changed.
As a category inherently connected to culture, beauty has also emerged from 2020 on a new trajectory.
In this report, and in the context of a year like no other, we outline our predictions for beauty into 2021 and beyond. We explore four macro themes impacting the category and the key trends stemming from them that are tangible in the lives of today’s beauty consumer.