Dentsu, Carat join NAB, Westpac in global UNICEF push for equal access to vaccines

Dentsu’s Carat has joined NAB, Westpac and Bupa in supporting the UNICEF’s VaccinAid appeal, which will provide vaccines to developing countries through the COVAX initiative.

What you need to know:

  • Dentsu ANZ and Carat have inked a partnership with UNICEF Australia to support the COVAX initiative, the global drive to ensure people in developing countries have access to Covid vaccines.
  • The ANZ arm of Dentsu will donate $10 for every vaccinated employee and is calling on the rest of the advertising industry to support UNICEF and COVAX.

Australian businesses, media owners, agencies and brands should consider donating to the global COVAX initiative, the program delivering Covid-19 vaccines to developing countries, Dentsu ANZ CEO Sue Squillace says, announcing a partnership with UNICEF.

Carat and Dentsu ANZ have joined the Covid Vaccination Alliance of UNICEF Australia, pledging a $10 donation for every vaccinated employee.

"We spent time thinking about what it meant for our agency community to be vaccinated, and it centred around freedom, and a sense of getting back to normality, spending time with family and friends, colleagues and of course travelling," Squillace said. 

"I would love to see our media partners, clients and our industry rally behind the team at UNICEF and jump on board to make a real impact on the Covid vaccine roll-out. Because Covid will not end for anyone, until it is over for everyone.”

The group has started contacting clients and media partners to share this campaign, urging them to donate to the cause. COVAX is a global initiative that works with governments and manufacturers around the world to guarantee fast and equitable access to Covid-19 vaccines for all countries.

UNICEF Australia is asking Australians to donate to the cause through its consumer campaign, ‘Give the World a Shot’, which aims to deliver two billion vaccines, as well as millions of tests and other treatments.

A $5 donation goes towards two doses of Covid vaccine in the developing world, and UNICEF Australia is hoping to raise at least $1 million by the end of the year. Through its VaccinAid program, it has already raised more than $465,000 and has Westpac, NAB and MYOB as supporters.

Originally published on Mi3 here.

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