Carat expands digital footprint

Carat Perth has announced the appointment of Ashton Wills as Digital Director. 

Ashton was previously Programmatic Lead with Initiative for 2.5 years and before that spent two years with OMD starting as Digital Executive and moving up to Digital Manager.

Jim Groves, Managing Director of Carat Perth: “Ashton brings a wealth of experience to the business and is extremely passionate about consumer behaviour, the ever-changing digital world and how to interpret and apply this for the best customer outcomes.  We’re delighted that he has joined our growing team.”

Wills: “I’m thrilled to be joining Carat at such an exciting time. It’s clear that there is a huge focus on delivering exceptional work for clients while building an agency culture founded on a growth mindset.”

Carat has promoted Kristy Kinzett to the role of Group Digital Director leading digital specialist capability on the ground in Perth and supported by Carat’s Centre of Excellence nationally.

Kinzett: “The digital landscape is undergoing a momentous shift. I genuinely feel that the people and technology we have at our disposal puts us in the perfect position to help our clients navigate this and set themselves up for digital transformation and great business outcomes through media.”

Originally published on AdNews here

Get In Touch