Although he has been with the company for a couple of months Carat WA has formally announced the appointment of Paul Hindle as Client Partner. Hindle brings three decades of industry experience from Sydney, New York, and London, with senior roles in media agencies, creative agencies, and client-side, across all manner of categories and brands.
Since returning to Australia four years ago, Hindle has worked amongst Perth’s advertising community, firstly at OMD and most recently at Longreach Media.
Carat WA Managing Director Jim Groves said: “Paul is a is an important part of our reshaped offer. As the scope of what constitutes advertising and media services has expanded, accompanied by a return to marketing discipline fundamentals, you need senior talent who can pull all the discipline strands together. This then creates integrated value-adds, articulates the benefits of same to all client stakeholders, and develops a platform for executional excellence. Paul delivers that in spades. Together with our upgraded digital talent and MiQ partnership, this appointment emphasizes Carat’s expertise as rigorous, competitive, and creative.”
Hindle said: “Jim and my paths first crossed a few years ago in the U.S. It was an instant meeting of the minds, as we share similar views on what good looks like and what it takes to get there. I know the hard work he’s put into building a network-powered, future-forward agency, and he’s assembled an expert team. To have the opportunity to work together again is both unexpected and exciting. Our goal is to make Carat WA a destination agency – for clients seeking best-in-class work, and for staff seeking top quality training and experience.”
Originally published on CampaignBrief here.