B&T’s Women In Media Power List Revealed For 2021!

&T’s Women In Media Power List Revealed For 2021!

B&T’s Women in Media Power List was brought into this world to recognise the women making the greatest difference in Australia’s advertising, marketing, and media communities.

The criteria consider the size and the health of the organisation the woman works for, its social and cultural importance, its impact on the industry’s economics, and the arc of the woman’s career. 

Importantly, we also look at how the woman is using her powers to help inclusivity and equality. But, like all lists, there is conjecture to be had.

As was the case last year, we have excluded CMOs, as their dollar spend would make it hard for anyone else to make the list. Stay close to B&T, as we hope to very shortly announce our female CMO power list.

The list of women who don’t make the final 30 grows each year. Indeed, we had more than 500 women in consideration at one stage or another over the course of the past 12 months. 

We hope this is for a few reasons. Firstly, we’re more aware of the amazing work women are doing. Secondly, our list is gaining notoriety and, therefore, more people are making sure fewer women miss our attention. Thirdly, there are actually more women holding powerful positions and using their influence to bring even more women into positions of power. 

In short, we hope in our own small way we’re redressing the balance.


Sue Squillace

CEO, Australia and New Zealand, Carat

Sue Squillace is the CEO for Australia and New Zealand at Carat. She has over 25 years’ experience in the industry and is passionate about building high-performance teams and delivering exciting and innovate client solutions.

Squillace joined Carat in 2019 after she helped launch Spark Foundry, an agency that has gone from strength to strength. Squillace has also held senior leadership at Starcom MediaVest Group, OMD, Bray Media and Clemenger.

A people-first leader, Squillace has also been a previous winner at B&T’s Women in Media Awards and is also very involved in helping others. She is an active member of the Cerebral Palsy Alliance, and considers herself an advocate for diversity, health and wellbeing.

Originally published on B&T here. 

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