Richard Hale

General Manager - Media, dentsu
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Richard has 16 years’ media agency experience, spanning both NZ and the UK

Richard has experience in all forms of media, and has in particular spent a large portion of his career working in performance marketing roles before moving into agency management roles. 

During his career Richard has won many industry awards, but is most proud of two key achievements: First, helping establish the performance marketing department of Starcom Mediavest Group London (now called Spark Foundry), and then instilling the disciplines associated with performance marketing across the wider planning teams of SMG London. Second launching and building Vizeum in NZ, during which time Richard has led the agency to two Campaign Asia Pacific Agency of the Year awards, won a Vizeum APAC leader of the year award, and has seen the agency recognised as the fastest growing agency in NZ by RECMA.

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