At Carat, we believe that taking our social and environmental responsibility seriously will help us redefine media. This is because in today’s world our clients, our people and consumers alike are motivated by concerns beyond a narrow economic one.
The vision for our Corporate Social Responsibility (CSR) programme Future Proof is therefore not only to become a more responsible business, but also to inspire positive action by everyone we come into contact with and together redefine the value of media.
Launched in 2010, Future Proof includes some ambitious targets. By the end of 2015 we aim to:
- reduce our carbon footprint per person by 20%;
- increase our community investment to 1% of our people’s time.
We have been making great progress and you can find out more information on our CSR performance in our Future Proof Reports on our website.
As a result of our diverse and international network, we approach CSR locally in Carat. We have no global only local charity partnership, responding to locally felt issues and needs.
We have a worldwide network of passionate CSR Champions who help build, implement and celebrate these partnerships, as well as work with our functional colleagues to embed CSR considerations in the way we run Carat.
Below are some examples of what shape these partnerships take:
Carat Istanbul developed and executed the CSR campaign “Bosphorus 4 Us” to raise awareness amongst local people of environmental preservation of the channel that divides Europe and Asia. Carat colleagues volunteer on a regular basis to clean the Bosphorus on a Carat-branded boat. So far 2,615 kg of rubbish has been removed from the Bosphorus and the campaign for a clean Bosphorus has reached more than 20m Turkish people.
Carat Ireland runs a yearly “Carathon” that brings together media owners, clients and other partners to have a fun and competitive day outside to raise funds for a different charity each year. The annual amount raised is upward of EUR 12,500 and has gone to local hospitals and hospices. The event itself brings the media industry in Dublin together to do good.
Carat UK runs an outreach programme with its local secondary school to make 15 and 16 year olds more aware of the media world and their future careers. Called “Discover Media” it is a full-day, immersive workshop that brings together volunteers from Carat and 25 young people to tackle real life briefs and explore digital media and technology.